Different subject Essay Example | Topics and Well Written Essays - 2000 words

Different subject - Essay Example The working of Electricity generators is based on the principle of electromagnetic induction. The principle can be illustrated as induction of flow of electrons by a moving conductor in a field influenced by magnet. This it is a simple principle that leads to major achievements in the spectrum of development and growth of industries. It is the principle that Faraday succeeded to prove that a rotary mechanical motion can induce or generate electricity. Devices that produce electricity with the help of mechanical motion are termed as electric generators. The mechanical motion can be assisted in many ways it can be pressurized water moving water wheel, steam engine, wind turbine, and internal combustion engine etc but the basic principle is same in all the cases. With the evolution of electric generators and electrical field, many areas of human life are optimized in best manner; anything can be powered anytime with utmost customization potential. The reverse process of converting elect rical energy into mechanical energy is achieved through motors that have similar components as in electric generators. Mechanism and Principle of Working All elements are composed of atoms. ... If the same metallic wire is placed around a magnetic field and the magnetic field is subjected to motional variation then some amount of voltage appear across the wire that causes the electric charges to flow through the passage. The faster the field is subjected to change the higher the voltage produced and higher the charges flow. This means a moving magnetic field drives the electrons present in the metallic wire. However there is a requirement that the circuit of the wire remains closed if incase the circuit is open the motion of magnetic field will not affect the charges and charges will remain static. This simply means that a moving magnetic field can induce current in a closed circuit, and this is the basic principle of physics that is discussed earlier as electromagnetic induction. In the case of generators there is not a single wire but there are bunch of wires all connected in series with each other so that the total potential difference induced in a generator is the sum o f all potential differences induced in each single wire and so on. It actually explains that if there are thousand windings this means the magnitude of potential difference of a generator is thousand times than that of a single wire in that varying magnetic field. The above discussed mechanism is of popular and known generators, which are based on electromagnetic induction, however before that there were generators that deliver electric charges but they work on the principle of electrostatic induction, but since the magnitude of such electrostatic generators were minimal and ineffective therefore the usage of such generators are now obsolete. Electrostatic induction is about generating static charge in a conductor by bringing it

The worlds scariest virus of all viruses Research Paper

The worlds scariest virus of all viruses - Research Paper Example Viruses are the smallest existing microorganisms which may be made up of either DNA or RNA as their means of storing genetic information. They only survive and replicate inside host cells like those of humans and even animals. This paper is aimed at examining the list of top viruses that have proven deadly in the world today and even in the recent years. It also explains in brief the predisposing factors that favor the survival of these viruses, their effects in human bodies and the general effect of them in the world. Some of the viruses discussed, in order of their deadliness, include the Human Immune-deficiency virus, Ebola virus and the Rotavirus. This listing method may vary from one state to another, depending on epidemiology and environmental conditions of the state. The impact of these viruses on the working economy of the world is also analyzed, given the increasing trend in occurrences of viral diseases. Introduction What would one say or think is the world’s number one killer of human beings today? Would they think its war, automobile accidents, or maybe even cancers? If one were to assume those answers, then that would be completely wrong. This paper the will try to prove that the deadliest things to mankind are viruses. In this paper, the author will list the top three killers of all times, specifically the number one deadly virus known to us as HIV. This paper will go into deep detail of the number one virus and its effects on the human being’s body. ... The virus is introduced into the human body through various ways, including sexual intercourse, blood transfusion and congenital transmission from mother to child (WHO, 2013). Once the virus has established itself, it survives and thrives killing the mentioned cells, damaging the infected person’s immunity and leaving them more at risk of acquiring infections. Once the virus has destroyed one’s immune system, the person is left vulnerable to secondary infections and other opportunistic diseases. The majority of people infected with HIV develop AIDS at later stages of the virus progression. Once a patient has AIDS, tumors, and a number of infections, which are controlled by the CD4+ T helper cells, begin to manifest. Predisposing Factors There are various predisposing factors for the virus to establish itself in the body and cause a disease. Those at risk of contracting the disease are drug users who use needles to inject themselves, those who have multiple sex partners, and practice unprotected sex. Infants who are born to mothers who are infected by the disease are also at risk of contracting the virus. Once infected, the virus can last for even ten years before the clinical signs appear. This makes it more dangerous as one can continue transmitting the virus to others unknowingly. The clinical presentation of the resultant disease varies, depending on the person’s nutritional status and their immunity, from one person to another. The clinical signs include fever, fatigue, diarrhea, muscle pains, rashes and sores in the body, and headaches among others. To show the presence of the virus in the body, antibodies against the virus, which are produced in case the virus invade the body, are detected

Launching a product in energy drinks industry

Launching a product in energy drinks industry Gatorade is a brand of sports drinks, which is available in multiple flavors, and is manufactured by Quaker Oats Company, which is now a part of PepsiCo. Ltd. Gatorade is basically into the production of sports drinks which are used by athletes and non-athletes all around the world. Energy drinks are those non-alcoholic drinks that serve the purpose of an energy-booster and revitalization. These drinks usually do not emphasize on energy derived from the calories they contain, but rather through a choice of caffeine, vitamins, and herbal supplements that the manufacturer has combined. We have come up with a new product, an energy drink under the banner of Gatorade, Which is called as Powergade. The Energy drink that we plan to launch in the market, shall meet all the requirements that any consumer expects from such a drink. Unlike the other Gatorade drinks, this energy drink will be a carbonated drink and shall consist of all those ingredients like caffeine, sugar and other vitamins, which are present in an ordinary energy drink. But compared to other energy drinks, our product will have other features which make it suitable for consumers of all age groups. This drink will be initially launched in the Indian market, since the scope of promotion in this financial year in India is very good, because of the Common Wealth Games 2010 and also the soon approaching ICC Cricket World Cup in 2011. Branding through such popular and large scale events will definitely be a good advantage to the product, and large number of people can be made aware of the drink as these above mentioned events have a huge fan following. Marketing Objectives SMART Objectives: Setting objectives and milestones is of crucial importance for any planning activity and is the core of its success, or failure. Knowing how to set objectives is not exactly rocket science in terms of complexity, but any strategist should know the basic rules of how to formulate and propose objectives. SMART illustrates 5 characteristics of an efficient objective; it stands for Specific Measurable Attainable/Agreed/Accepted Relevant/Realistic Time1. For our new Energy Drink, Powergade; the following objectives are going to be taken into consideration, for an effective and goal-oriented marketing process: To increase the market share of our product in the Indian drinks market up to 10% till June 2011 To increase profit by 10% by the end of financial year 2010-11 To propagate the brand name and the product in all tier 1 and tier 2 cities in the first 3 months of the launch. To survive in the current recession and slowdown period in the Indian Market. To have a constant growth with of 10% each year To improvise sales by 25% quarterly. To increase the market share of our product in the Indian drinks market up to 10% till June 2011: This is one of the most important objectives, as the energy drinks market in India is increasing and improvising at a constant rate. A lot of companies and brands have come into this field of food and drinks industry, hence increasing the competition in the existing market. We plan to have at least 10% of the market share by the period of one year. This will be of a great advantage to meet our other objectives  [1]  . To increase profit by 15% by the end of financial year 2010-11: Profit is one of the most important aspects for any commercial organisation. We, by launching this new energy drink in the market; plan to increase the profit of the brand Gatorade. Since cheap and effective energy drinks have a high demand in the existing market, high profits from this new product can be expected. Hence we plan to increase the net profit of the company by a minimum 15% by the end of this financial year. To propagate the brand name and the product in all tier 1 and tier 2 cities in the first 3 months of the launch: It is a very important challenge for any brand to have a strong goodwill in the market. If the company is expecting to make profits out of the launch of new product, it is very much essential to have good promotion tactics, and to make the new product, as well as the brand name popular amongst the population of the market. Hence, we plan to promote our brand and our new product Powergade in the markets of tier 1 and tier 2 cities within the 3 months launch period of our product. This will give a boost to the sales and result in higher profitability and market share. To survive the current recession and slowdown period in the Indian Market: The recent slowdown in the world economy has affected a lot of industries in the global market. This has led to low income levels and failure of new brands and their products in its launch period itself. Hence, it is a great challenge to survive and maintain a successful launch in the current market conditions. We plan to have effective promotion and sales strategy, so that our new product Powergade can survive in the market. To have a constant growth of 10% each year: As one of our core objectives, we also plan to have a constant growth of 10% each year. By growth, it is meant that we can expand this division of the company. This means to increase production and hence improvise sales. By constant growth, employment can also be assured and new opportunities will be given to fresh ideas. Growth also includes coming up with new flavours and variations in our Energy Drink. That is why; the goal of having a growth of 10% each year has been set. To improvise sales by 5% every month: Sales is one of the most important aspects of any company dealing with manufacturing and selling of goods. Sales can be considered the heart of any organisation. If the sales are smooth, it generates higher profit, improves the goodwill of the company in the market, which leads to having a higher rate of market share in the industry. Hence it has been set as an objective to improvise sales by at least 5% each month to have a better productivity and profit. Target Market/s The Drinks Market Food and drinks industry is one of the largest industries in the world. Its basic target is to cater the population with energy supplement products, which are essential for the survival of any living being. Food and drinks industry consists of products which have inelastic demand for e.g. salt, sugar, water etc. as well as products with elastic demand such as protein supplements and expensive alcoholic drinks. Substantial part of the consumer income is spent on this industry worldwide. Today the drink market is booming in India and it has become a complete new segment in the Indian market. As per the climatic conditions in India, major part of the population tends to buy drinks, especially cold drinks t o quench their thirst. The sales of drinks gets at its all time high during the summer time, this is because the climate is hot and humid in most of the places in India, which exhausts people, which leads them to buy drinks. Drinks market is becoming very popular all around the world, since many people are now attracted towards the drinks market. There are many types of drinks that are available in the market, ranging from fruit drinks to alcoholic drinks. The Indian Drinks market can be categorized in to different sub markets. The following chart shows the various categories and sub-categories of drinks available in the Indian market. The drinks market is broadly classified into: Alcoholic drinks market Non- alcoholic drinks market Alcoholic drinks are those which have high concentration of alcohol content. It is generally considered to be harmful because of its carcinogenic and hazardous nature. Unlike countries having cool climates, the Indian climate is comparatively warm, hence the body cannot adapt to the heat that is attained from such drinks. That is why alcoholic drinks are generally considered to be leisure drinks and the number of regular customers is comparatively less in India. A few famous types of alcoholic beverages are as follows: Beer Vodka Champagne Rum Breezier The Non-Alcoholic drinks, as the name suggest, do not contain any alcohol and are generally considered to be a safe drink for all type of consumers. The non- alcoholic drinks market can be further classified into two type types: Non- carbonated Carbonated Non- carbonated drinks are not concentrated and have no fizz in them, they are like Fresh juices, even Gatorade is a non- carbonated drink which doesnt have fizz and caffeine. These non- carbonated drinks are health based drink, which help for a healthy body, and doesnt harm a person, but revitalizes them, and get back their energy. Examples of Non-carbonated drinks are Real juices Gatorade. Carbonated drinks are those drinks which are concentrated and have carbon content in them, which is generally called fizz. In carbonated drinks energy drinks also come in, which consists of caffeine, which is a certain type of drug, caffeine is there but in a small quantity, it does the work to keep the consumer active and energetic. Examples of carbonated drinks are: Pepsi, Thumbs-up Coke Redbull Cloud 9 Energy drinks are beverages that are meant to be a quick fix for the exhausted and sleepy. Energy drinks are canned or bottled beverages sold in convenience stores, grocery stores, and bars and nightclubs (in mixed drinks). Most energy drinks are carbonated drinks that contain large amounts of caffeine and sugar with additional ingredients. Energy drinks are beverages that also contain vitamins such as vitamin B, taurine and herbal extracts, which help us to gain energy  [2]  . Market Segmentation The whole market can be segmented into different target groups, which are shown in the chart below. Children, who are of age of 11- 15 years, can buy this product, but they may not be having enough money and knowledge about any energy drink to go on and buy an energy drink. And it should also be noted that energy drinks contain caffeine for which children should not be encouraged. Teenage youth will surely be attracted to a product, as they are the younger generation who are prone to experimentation, and they shall buy new products. The energy drink also benefit these people as they are very active and have a very hectic and stressful schedule, this energy drink can generate energy in them and remove all stress and exhaustion. Generally, youth of this age get allowances from their parents, so it depends on the amount they get to spend for a certain period of time.Consumers, who get low allowances, might not spend a lot of money for such drinks, but those consumers who get moderate or high allowances can certainly afford such energy drinks. Hence, it can be said that youth at this age can be divided into two different target groups. Same goes in for Young adults. Unlike the teenage youth, they may not go be so experimental with new products in the market, but this energy drink will surely be of an advantage to them as they also have a hectic and stressful life, this energy drink, will give them energy to work all through the day. These people will be working, so definitely they will have money to buy the product. Even still, the young adults can be divided in to two target groups depending on their income levels. Skilled executives are working class people who work all through out the day and have a very stressful life, they dont do any kind of physical activity, but they can still buy our energy drink to feel refreshed and energetic to work, and will have a complete different approach towards their work and shall be more time efficient. Their income level is generally good enough, so energy drinks will certainly be affordable by this target group. Unskilled Labor are also working class people but they are generally into physical labor, which requires a lot of energy to do work, they really need a energy drink to boost up their stamina and to work for longer hours. Yet again, the income level of such consumers plays a very important role, unlike the skilled executive, their income level is less, and hence affording such drinks is questionable, even though this drink is of much more use to these people. Last but not the least are the Sports athletes, they are recommended to have a energy drink, this is because their work is to participate in sports and physical activities, at the end of the day the sport makes them exhausted, so to take out the exhaustion they need to have an energy drink which not only makes them energetic but also provides them with proteins and vitamins, so that they perform their regular tasks for long hours. This energy drink also increases stamina of these athletes. Potential Segments So we can say that by the above consumers there can be five potential consumer groups which will buy our product, and so we shall concentrate majorly on these consumer groups and they are: Teenage youth with high spending capacity, Young adults of both income groups, Skilled executives, Sport athletes. We target teenage youth as they are risk takers and love to experiment new drinks, thus we will target them who are with high allowances so that they can buy more of our product. We target young adults as they work, and have a stressful lifestyle with work and some other extra curricular activities thus, this energy drinks will be very good for them. As they are working they can buy the energy drink. We target the skilled executives as they have high spending capacities and since they have tedious work procedures and long working hours, the energy drink is for their advantage. And the sports athletes, these we will target as they have to drink a energy drink because of their lifestyle and constant practice of their sport, these athletes have a rigorous routine of sports and for them to not be exhausted, they need to have a energy drink. Criteria for selecting target markets CONSUMPTION: Our energy drink can be consumed by youngsters, working people and sports athletes. Pregnant women are not encouraged to consume our product as it dangerous for them. The reason for consuming our product is because our product refreshes you and quenches thirst faster than other liquids (except water) and it balances our sugar and calorie intake. LIFESTYLE: As our lifestyle is changing day by day, consumers get influenced by new products in the market, especially young generation from the age group 15-25 years. This age group has the resources to buy a new product as they are innovators. They always try exploring new products that come in the market. There are few people who do not have the resources to buy the product but are eagerly wishing to have that product. The consumers of age, ranging from 25-35 is independent considering their spending, and these people have the capacity and resources to buy and consume our product. CONSUMERS ATTITUDE: Consumers attitude towards a new product consist of many things. Few criteria are listed below: Packaging. Taste Brand name Brand ambassador of the product Importance to Packing plays a major role as consumers get excited when they see a product which looks very attractive. BENEFITS: Our Product is comparatively excellent from rest of the drinks because it does not contain artificial flavors and it can be consumed by all age groups starting from 11 years and above. It contains caffeine, vitamins, and minerals which balances the sugar level in our body. For sport athletes our product is like an apple to their eye because our product acts like an energy booster for them. Caffeine after workout provides them with good amount of energy that they have lost during workout and re-builds it. DEMOGRAPHIC: Demographics play a major role which selecting out target market. Our product would mainly be launched in Metropolitan cities like Delhi, Mumbai, Bangalore, Chennai and Kolkata, which come under category of tier 1 and cities like Ahmadabad, Hyderabad, Goa and etc. come under tier 2 cities. Population of the mentioned cities is more and consists of innovators and early adaptors. So our initial target would have a strong consumer base in the markets of these cities. Applying Criteria to potential segments Potential Target Groups Criteria Teenage Youth (high spending capacity) Young Adults (Low income group) Young Adults (High Income Group) Skilled Executives Sports Athletes 1.Consumption 2.Lifestyle 3.Attitude Towards New Products 4.Benefits 5.Gographic Considering the above table, we have concluded that our major concentration would be on the following target groups: Teenage Youth, Young Adults with high income, and Sports Athletes. Customer Profile The above mentioned target groups consists of those consumers, who generally indulge into experiment with new goods and services in the market. They easily take the risk of trying out new products. These consumers also have high capacity to spend on such leisure products, since their allowances or income is generally high. These consumers are generally found in tier 1 and tier 2 cities as they have more exposure to the market and all the on-going promotional activities. They are benefited with our energy drinks, as for the teenage youth, most of their time is spent in their academics, and hence they have busy schedules. Other than that, they also indulge in various physical activities that is taxing to their bodies. The energy drinks help them keep fresh and energetic throughout the day, and hence the results in their respective endeavors is comparatively good Young adults are benefited with our product, as this is the group which is mostly indulged into hard work, be it office or on-site work. They work long hours, and especially in growing cities, travelling and cut-throat competition is also a factor that can tire any individual. Having our energy drink, which contains caffeine; it helps these consumers in being awake without actually affecting their health. The efficiency of these consumers is improvised and they can work longer hours keeping up with the task at hand. Sports athletes will have a complete different approach and usage for this drink. They are generally into more of physical work compared to the above mentioned groups. They need supplements to replenish their body and rejuvenate them. Energy drinks play an important role for such refreshment. Though, they do not prefer carbonated drinks during their games, but they certainly consume it during practice sessions and work outs. Customer perceptual positioning map For this task, our group performed a sample survey, by preparing a questionnaire. A sample of a blank questionnaire can be viewed in Appendix 1. In this survey, we asked different people questions relating to our existing brand Gatorade, its competitor brands and energy drinks. After the survey we could derive the following conclusions. In the survey, it was asked, that which of the attributes play an important role in an energy drink. The attributes included: Effectiveness Taste Packaging Style/Trends Flavor options. The conclusion derived from this survey gave us the following result. Pie chart 1. From this research we concluded that EFFECTIVNESS and TASTE are the appropriate attributes that the consumer keeps in mind to judge the product and to compare the product with that of the competitors. For the positioning process, for our product, we chose 5 brands which are popular in the Indian market, and decided to position of product on the basis of comparison with the following five brands: Redbull Burn Bling Xenia Cloud 9 The sample population was asked to prioritize these brands on the scale of their preference considering the above mentioned five attributes. The results for the attributes TASTE and EFFECTIVENESS is shown in the following pie-charts.We made these pie charts on the basis of the ratings and then derived the percentage of preferred brand for these attributes. A Perceptional-positioning mapping is a kind of visual tool which shows the customers perception of a product or brand in relation to others in the market relating to certain attributes. In our product of Powergade from Gatorade we have considered the most relevant attributes like Effectiveness and the Taste of the drink. The following graph was made on the basis of the ratings given by the sample population to each brand based on the above mentioned attributes of the brands product. They were asked to rate the attributes on the scale of 1 5 in which 1-3 was considered low and 3-5 was considered high. High Taste Powergade We did a primary research on the effectiveness and the taste of our various competitors. From the perception mapping in the above graph and table we got to know the standing of each of our competitors in the market. Red Bull being high in taste and high in effectiveness becomes a tough competitor for Powergade as our product aims to give best of taste and prove to be quickly effective. The marketing mix is a combination of elements needed to successfully market any product. The marketing mix is at the heart of marketing planning. It is used to review and develop marketing strategy. These elements are commonly known as the Four Ps of marketing Product-Our main focus is that our product must be exceptional in taste and quickly effective. Since Gatorade has an experienced research team, we will be able to achieve our goal efficiently. Price-Initially we will come up with a penetration pricing strategy to gain a good amount of market share and create awareness of our product. Keeping low price will help us against our premier competitor, Redbull. Place-As Gatorade is already an established drink worldwide, Powergade will take advantage of this and will use similar distribution channels as well as new distribution channels. Promotion-Since we have a good promotional budget, high scale advertisements will be made and shown on television; radio channels and huge hoarding will be put up all over the country. We will also be aiming to have celebrities to be the brand ambassadors of our drink. Other than that, we will take full advantage of the upcoming ICC Cricket World Cup, scheduled to take place in February 2011 in the Indian subcontinent. Concentrating on all the four Ps of Marketing we will be able to achieve our desired position in the Perceptional-positioning mapping. Product Product Type: Energy Drink. The term product includes two things tangible and intangible. It also includes services, ideas, goods, people and a mix of various elements. Our product would come under category of shopping products and non durable goods. There are three product levels: Core product. Embodied product. Augmented product. Core Product: Core product means the core benefits and the reason why people would want to buy our product. The Youth age group (11-21) would buy our product because as they are prone for experiencing new product and they consider it as a style statement. Now-days young generation is facing a problem of very hectic, stressful and tiring schedule. Our product would relief them and provide with energy and necessary minerals. Age group (22-30) these people come under the category of Intense working people and they have a very stressful life, and as they devote very less to physical activity; for them our product would refresh them and would give them energy to work more efficiently. Last but not the least is Sport athletes which are our main target; would buy our product because as their major time goes in playing physical sports, the water and energy level drenches down very quickly and they become exhausted very fast. Our product will be a great beneficial for them. For people who are Chain smokers for them our product is like an apple to their eye and health because our product coconut pulp which works as a nicotine reducer. EMBODIED PRODUCT: Embodied means physical goods or delivery services that provides benefits. It consists of design, packing, ingredients and brand name. Logo of Powergade Description: C:UsersArchitDesktopbackprint.png Product can design front and back Ingredients: Coconut pulp, Water, sucrose, glucose, sodium citrate, taurine, glucuronolactone, caffeine, instol, niacinamide, calcium-pantothenate, pyridoxine HCL, Vitamin 612, artificial flavors, colors. Source(s)- (Red bull can) Durability of our product (Expiry of the product)-24 Months from the date of Manufacture. Augmented Product: Augmented product means post-purchase activity or services. In case of defective goods we will replace the defective goods within a period of 5 working days and would give cash back if defective quantity is more than 2%. Minimum order of 300 pieces. Discounts are provided if there is a bulk order. We will also have a scheme of lucky dip when you buy 4 powergade, and get 25% off. Core Product When a consumer wants to buy a product, what will he or she will look into, the uniqueness of the product, and will also differentiate between two products that how a product is different with its same type of competitors product. After comparing the consumer will buy the product which will give him maximum benefits and, also will give him maximum satisfaction. We see that there are many energy drinks in the market and all have a same thing to say, and same benefits to give that are- Increases performance Increases concentration Improves mental alertness Stimulates metabolism Our product powergade is a very unique type of product, and its uniqueness will take this product at the top of the Non-Alcoholic beverages market. You may think that how can an energy drink can be as unique as any other energy drink. Our product has all the benefits that all top energy drinks have in common, but we have added some more three features in our energy drink. Common benefits shared with the competitors will be- Increases performance Increases concentration Improves mental alertness Stimulates metabolism Unique features of Powergade- Nicotine reducer More of Vitamins Additional fibre (fruity taste as fibres will be taken from fruit nectar) The nicotine reducer will help those consumers who are addicted to cigarettes, while people have cigarettes nicotine automatically gets in their blood, whereas when that consumer will have our product his nicotine count will be reduced. We will use a pinch of coconut oil as coconut is the best nicotine reducer. Our product will also have more of vitamins which will help the consumer revitalize his mind, be active and energetic all throughout the day. Additional fibre is fruit nectar which will be used in our product; this will give a good and additional taste  [3]  . As we know today, the demand for energy drinks is increasing day by day in the Indian markets, there is tough competition between competitors, and every company is having a price war with its competitors to sell its products. Red bull in that case has kept its price of a can is Rs.85, and cloud 9 has kept the price of its can Rs.90. These drastic differences in prices will be because of many reasons as for example the ingredients which are there in the drink or mainly the packaging or manufacturing of product will be different from the others, or there may be a simple reason for high prices that will be the profitability of the company. For setting up a price for our brand powergade we need a certain pricing objectives which will help in our pricing decision, pricing objectives are goals that describe the role of price in an organizations plans, the objectives help managers as a basic guide line to develop further pricing and marketing strategies  [4]  . The pricing objectives which are required for this product will be- Market penetration Target rate of return Price stabilization Meet of follow competition Market share Profit maximization Cash flow Product line promotion Survival in the market.  [5]   Our price will overcome the cost and therefore earning us a good profit margin. The cost will include all the internal and external costs. Pricing will be considering the taxes also on the product. Customers will feel value for money for our product as they will be satisfied to the fullest. Our pricing will be complementing other Ps of the marketing mix. It should be complementing with the place it is marketed, the promotion used and the value of the product. Strategies Market Led Pricing Strategy Market led pricing strategy are based on the level of customer demand for a firms products or the level of demand in the industry in which the firm operates. Market led Pricing strategy include Penetration Pricing, Skimming price, Price Discrimination, Loss leader, Psychological pricing and Promotional pricing. In all the market led pricing strategies our product will be using Penetration pricing and Psychological pricing. Penetration pricing is a strategy used for a new product to help establish itself in the industry. This method involves setting a relatively low price in order to gain market share and awareness. Over time, as the product established itself, the price can be raised. This strategy is suitable for mass market products that sell in large enough volumes like our powergade. It will help Gatorade to enter a well established market efficiently. One drawback of using this strategy is that customers might consider the product of low quality as it priced low. Combining with Penetration pricing is the psychological pricing. Psychological pricing is a strategy that involves using numbers like, such as $ 9.99 to make price seem lower. Hence customers psychologically feel that they are getting a bargain or better price for the product  [6]

A Research on Communication Technologies and their Applications Essay

Videoconferencing The keyword â€Å"videoconferencing† when entered into search engines such as Google would immediately reveal at least two classifications of information. The first is consisted of applications developed and being marketed and sold for use. The second are business enterprises that offer videoconferencing services and facilities for individuals and businesses. For example, there is a company called Cliftons which caters to multinational clientele and provides conferencing service to its staff who are scattered across the globe. This usage may include meetings, trainings and other organizational activities. Cliftons (2012) rightly argue that videoconferencing â€Å"overcomes the problems inherent in communications between regional business centres as well as enabling [the management] to keep in touch with key people whilst away from their office.† It is a matter of in-depth research to determine the exact nature of this technology, explaining the principle behind its oper ation and conferencing process. An excellent resource for videoconferencing as is the case for almost all things, people, places, and so forth is, of course, Wikipedia. This website has detailed information on this technology. However, it is widely recognized that the site is unreliable and is not often recommended by academic institutions as a resource. Nonetheless, the website proved an effective starting ground that informed this researcher’s efforts at investigating videoconferencing technology. The information provided in the website offered insights as to what specific aspects of the technology should be examined and documented. The preliminary research enabled the identification of at least two types of videoconferencing platforms. There is the case... ...he noise results in satellite power failures. Works Cited Cliftons. (2012). Fact sheet. Cliftons. Retrieved from http://www.cliftons.com/video-conferencing-facilities. Dundee Satellite Receiving Station. (n.d.). Geostationary Satellites Frequently Asked Questions. Dundee Satellite Receiving Station. Retrieved from http://www.sat.dundee.ac.uk/pdusfaq.html. â€Å"Geostationary Satellites.† (2007). Reformation.org. Retrieved from http://www.reformation.org/geostationary-satellites.html. United States Office of Satellite Operations. (2012). Geostationary Satellites. (USOSO). Retrieved from http://www.oso.noaa.gov/goes/. Videoconference.com. (2012). Start Videoconferencing. Videoconference.com. Retrieved from http://www.videoconference.com/. Webopedia. (2012). Videoconferencing. Webopedia. Retrieved from http://www.webopedia.com/TERM/V/videoconferencing.html.

Gangs

Gangs Inclusive Community Practices- CJS304 Written Reflection Assignment Submitted by: Vanessa B. Smithers Submitted to: Professor Treisha Hylton Date Submitted: Friday, November 30, 2012 Inclusive Community Practices- CJS304 Written Reflection Assignment Vanessa B. Smithers Gangs/Youth GangsThe Service de  police  de la Ville de  Montreal (Montreal Police) have defined a youth gang as â€Å"An organized group of adolescents and/or young adults who rely on group intimidation and violence, and commit criminal acts in order to gain power and recognition and/or control certain areas of unlawful activity† (Public Safety Canada- National Crime Prevention Centre, 2007).Youth gangs have become an urban phenomenon and since the mid 1980’s youth gang violence has increased in amplitude and severity, although the crime rate amongst twelve to seventeen year olds has been decreasing. The Canadian Police Survey on Youth Gangs states that youth gangs are a present and growing concern within Canadian communities, but we have not yet reached the magnitude of severity that is present in the United States of America.According to various Canadian studies, it has been demonstrated that: youth becoming involved in gang related activity are getting younger in age; the level of violence within these groups is rising; that more female youth are joining gangs; school boards are reporting more gang violence within their institutions; school yard bullies are being replaced with groups of youth who perform acts of â€Å"swarming†; and that extortion and drug dealing are becoming daily routines in some Canadian communities.I chose the topic of Gangs/Youth Gangs because it peaks a very high interest for me in regards to my current career as well as my hopes for my future career endeavours. Currently I am a Youth Worker at a shelter for male youth in the downtown Toronto core. Each and every day I encounter a number of youth who have gang involvement or who have p reviously been involved with gangs, some leading to involvement in the Ontario Justice System. Also, for my current Humber College placement I chose to work at Carleton Village Junior and Senior Sports and Wellness Academy located at Weston Road and St.Clair Avenue West. Through engagement and interaction with a variety of multi-cultural youth and children, I have learned that there are a number of students within the school who are in contemplation about joining gangs, some whose siblings and parents are involved in gangs, and a number of children who are on a path to becoming involved in gangs in the future. I have always had a fascination and a keen interest in acquiring knowledge as to why people, more specifically, children and youth choose to become active gang members and what in their lives are catalysts and causes them to resort to gang activity.When I think of the topic of gangs, it brings sadness to me because I am aware that most gang members become involved in gangs dur ing their adolescent years, continuing into their adult years. Although this is a reality for some, through having an abundant amount of experience in working with children, as well as youth with a large amount of potential to be amazing, law abiding citizens, the topic of gangs is something that I feel very passionate about.The part about gangs that brings the most sadness to me is the fact that there are children who strive to be gang members, children who at the age of seven find the idea of gangs to be a phenomenon. They walk around with red bandanas to represent the â€Å"Bloods† and blue bandanas to represent the â€Å"Crips† without actually knowing what it is to be in a gang, until they reach an older age and recruit themselves into the gang life. Within the text book â€Å"Special Needs Offenders in the Community,† Jeff Rush and Rob Hanser state numerous important points which I will briefly touch on.The authors say that working with gangs is difficult because individuals deny that there is a gang problem, ignore the problem, and delay a response to the gang issue, also known as the â€Å"DID syndrome. The authors also state that the following characteristics are ones that are used in defining a gang: formal organization structure, identifiable leadership, identified within a territory, recurrent interaction and engaging in serious or violent behaviour. Within the text book it also states that prison gangs are referred to as â€Å"security threat groups. They mention that most prison gang members were street gang members at one point. The authors extenuate the fact that community collaboration (police and community members) is extremely important in tackling the issue gangs. Unfortunately the book states that gang involvement is usually life-long. The individuals have an abundant amount of forces pushing them to remain within the gang life, undermining most treatment regimens that are assigned to them once they are released from prison.Drawing from the presentation and the text book, I found most of the information presented important although, the most important ideas in relation to the Community Justice field I found were: the DID syndrome discussed earlier ( denying that there is a gang problem, ignoring the problem when it arises, and delaying a response to the problem), prison gangs, and the various stages of the comprehensive problem-solving model : the scanning stage ( looking for and identifying problems), the analysis stage ( to develop a further understanding of a problem), the response stage (developing response options that are consistent, and implementing the responses), and the assessment stage ( provides useful feedback on how well the response is working). I also felt as if studying the gang’s turf is an important factor for prevention and suppression programs in the city.Lastly, I felt as if the Gang Exit Program is a very important strategy where there is an assessment and intake, gang member intensive training and personal development and gang member case management. Within a Canadian context, all of the above points are very prevalent. In relation to the DID syndrome, there are many agencies within Canada, more specifically Toronto and the Greater Toronto Area, that do not ignore or practice ignorance pertaining to gangs. There are ones that focus on identifying gang related issues and determining an appropriate response. Such agencies and programs consist of: Project Prevention & Intervention, Breaking the Cycle and Operation Springboard. All of these listed agencies try to implement comprehensive problem-solving models, prevention, interventions and gang-exiting strategies.In regards to prison gangs, correctional facilities take proactive moves towards preventing any prison gangs and they do this through: segregation of prison members who appear to be in the same ‘gang,’ keeping a close eye on the inmates through direct observation and survei llance, acquiring knowledge regarding gangs locally, provincially and country wide, as well as having the skills to pick up on cues that may be identifying key factors of gang activity. During the class’s presentation on Gangs, amongst all the interesting points, there were two that I took a keen interest to. Firstly, it was stated that the last Canadian Police Survey on gangs was in 2002, and it reported that Canada has four hundred and thirty four youth gangs with Ontario ranking the highest and British Columbia next. Ontario has two hundred and sixteen youth gangs with a total of three thousand three hundred and twenty members, almost half (48%) of all youth gang members are under the age of  18 of which (39%) are between 16 and 18 years old. The second one was regarding the Labelling Theory.Due to stigmas created by media such as newspapers, magazines, movies, books, and music, people have conjured up a set of ideals and norms about races, ages, religions and genders an d use these ideals and norms to anticipate how that specific group is going to act. According to the book, ‘Issues and Perspectives on Young Offenders in Canada,’ Franklinn Tanenbaum developed the social-reaction/labelling theory where he states that â€Å"once a youth has been identified as having committed a delinquent act, the person becomes the thing he or she is described as being† (p. 38). In conclusion, the topic of gangs is something that sits close to my heart. It is my job as a future Community Justice Worker to not turn a blind eye to gang activity.In my opinion, it is the role of me, community members, families and caretakers to lay down and model the fundamental building blocks at a young age to ensure our children feel safe, creative, motivated, cared for, respected, heard, not labeled, not judged, powerful, intelligent and self-empowered. With this approach individuals will hopefully not resort to outside means in order to obtain these feelings art ificially within gangs. Bibliography (2003). Canadian Police Survey on Youth Gangs. Canada: Minister of Public Safety & Emergency Prepardness. Hanser, J. R. (2007). Gang Members as Special Needs Offenders. In R. D. Hanser, Special Needs Offenders in the Community (pp. 229-243).New Jersey, United States: Pearson Prentice Hall. (2005). Youth Gangs in Canada: A Preliminary Review of Programs & Services. Calgary, Alberta: Canadian Research Institute for Law and the Family. Public Safety Canada- National Crime Prevention Centre. (2007). Youth Gangs in Canada- What do we Know? Canada: Government of Canada. Wynterdyk, J. A. (2005). Issues & Perspectives on Young Offenders in Canada. Canada: Thomson Canada Limited. ——————————————– [ 1 ]. (2003). Canadian Police Survey on Youth Gangs. Canada: Minister of Public Safety & Emergency Prepardness. [ 2 ]. Victims of Violence. (2011, February 28 ). Gang & Group Violence.

Health Safety and Security Essay

Outline how legislation, policies and procedures relating to health, safety and security influence health and social care settings. M1: Describe how health and safety legislation, policies and procedures promote the safety of individuals in a health or social care setting. Within health and social care there are a number of acts and procedures set out in legislation which must be followed. These acts ad procedures influence care settings by offering practical examples of good practice and the way that health and social care should be delivered. They provide advice on how to comply with the law and determine what is reasonably practicable. The acts enforce a duty of care to everyone who is involved at all levels such as the service user, the service user’s friends and family and the staff. The first act I will be looking at is the Health & Safety at Work Act 1974. This act was put into place to protect employees from exploitation and being over worked. The main features of this act are that employers-who employ more than five employees-must provide a written health and safety policy, take precautions to reduce the possibility of accidents occurring, provide training to enable staff to work safely, provide equipment (if needed) to ensure the health of those working. Employees must comply with health and safety policies in the workplace and report any potential hazards. Also, employees need to be fully informed of their rights and responsibilities and leave nothing to chance. ‘The Health and Safety at Work Act 1974 is the primary piece of legislation covering work-related health and safety in the United Kingdom. ’ www. nidirect. gov. uk/ For the employees, this act means that training in all aspects of health and safety is compulsory so they would need to be fully informed about policies and procedures such as what to do in the event of a hazard to minimise any risk. So, the employee would know what to do, who is responsible, how to report the hazard and how to deal with it. Also, the employee would have important knowledge about fire regulations and how to evacuate the building (know where the fire exits are). It prevents employers from exploiting employees and having them work long hours and shifts in health and social care. Service users can be at risk if the people who are caring for them are overworked and tiered. Employers themselves could be held responsible if there are breeches of health and safety at work. If the training is inadequate for manual handling and the use of equipment then employees can be injured. Volunteers are subject to the same requirements under the Health and Safety at Work Act too. Some employee legislation is weakening, yet this act is strengthening in its influence and interpretation. This act also influences health and social care settings for service users. People receiving the service need to be sure that the building is a safe place to be. They can be vulnerable and dependent upon the staff and the work environment for their safety. This is a huge responsibility and the law reflects the magnitude of this. In schools, children have been known to of ‘gone missing’ or walked out. Relatives need to know that their children or siblings are being constantly monitored and that freedom and independence is balanced with health and safety procedures. The second act I will be looking at is the Data Protection Act 1984. This act introduced basic rules of protection of people’s personal information. ‘The Data Protection Act 1984 introduced basic rules of registration for users of data and rights of access to that data for the individuals to which it related’. http://www. out-law. com/page-413. It was designed to protect individual’s personal information from being passed on to other people, also known as confidentiality. ‘The purpose of the Act is to protect the rights and privacy of individuals and to ensure that data about them are not processed without their knowledge and are processed with their consent wherever possible’. http://www. soas. ac. uk/infocomp/dpa/policy/overview/ The principles of the Data Protection Act include: obtaining and processing data fairly, ensuring accuracy and relevance of information and taking effective measures to prevent unauthorized access to data. Individuals have the right to be told if a third party holds information about them, obtain a record of that information, and require correction if necessary. The Data Protection Act was reviewed in 1998; this newer act gave employees the right to see their personal records. This act was again reviewed in 2000 to include computerised data. For employees, this act ensures that their personal information can only be accessed by their employee and themselves. This protects the employee from hassle from third parties. For employers, this act prevents them from selling person information of there employees to third parties. However, this can be breached, but only on a need to know basis such as for public or individual safety and if the information is needed by a court order. In health and social care, the Data Protection Act protects service users/patients details being passed on to anyone unnecessary. However, their details may need to be passed onto other professionals if they are under the care of more than one health or social care professional. If the information is shared between these professionals, they understand that it will not be used apart from where it is needed. An example of this would be a school and carers or social workers. The school would need to know what situation the child is in and then they can adequately safeguard him/her. It may be that one parent is not allowed contact with their child. This keeps all involved safe. ‘Where information is shared, there is an implied understanding that the information will not be used except where it is strictly needed to help the professional provide the service’.