The Grey Areas Of Gated Communities - 1518 Words

The Grey Areas of Gated Communities Faress Alakwaa What are gated communities? Is not a high-rise condo with lobby security just another form of gated community? What other kinds of gated communities are there? Find Toronto examples to illustrate your points. Roughly 8 million Americans, which is about 3% of America’s households, live in gated communities with dividers and entryways in the end of the 1990’s. This number is difficult to monitor and estimate as the real estate market evolves, the gated community changes forms and alternative forms such as condominiums increase. That being said the number has been steadily changing as Americans are increasingly looking to privatize previously civic space. According to census statistics, gated communities are becoming one of the fastest-growing housing types in the United States. Across the border gated communities have never been as popular in Canada as they are in America. There was less than 300 of them scattered around Canada in 2005. The vast majority of these, 228 to be exact, were in British Columbia, and just 49 of them in Ontario. The first residential fencing appeared in the US in the second half the 19th century under the form of gated communities like Tuxedo Park of New York, or private streets like those in St. Louis. In the present day a gated community, also known as enclosed communities, is a type of private residential area that controls traffic such as people and cars. It is described as anShow MoreRelatedPeople Don t Know About Me1693 Words   |  7 Pagesanything about me. All of my friends think they know everything there is to know about me, but it’s all lies. My name Robin Mary Anne Banks, my name really is Ambrosia Christabelle Ciel. I don’t say much about my family my friends think I live in a gated community with my mom, dad, grandparents, and little sister. The truth is my dad walked out when my mom said she was pregnant, my mom was taken to prison because she was caught in a huge drug trade. I’m not like me mom in a way, she had a respectable jobRead MoreThe Shooting of Trayvon Martin at the Hands of George Zimmerman2018 Words   |  8 Pagesfor it pitted gun rights activists against gun-control activists and people who were generally against the new gun rhetoric that is in Florida. George Zimmerman was the neighborhood watch for the gated community and would always do his job diligently. However, one night he witnessed someone in a grey hoodie walking on the sidewalk wearing a hoodie. Zimmerman thought this person was suspicious and continued to follow him. After Zimmerman called in that he was following this individual, he wasRead MoreMore Guns, More Violence1893 Words   |  8 Pagesdestructive to who humans are. Especially when we turn on the news and see another teenage boy killing children in middle America. Although we go root on our local military men and women as heroes. This paper will dive into the deep, vast, and grey area that is gun control and the problems we face here in the land of freedom. The year is 2017 and America is faced with a serious dilemma, and many citizens are demanding action. They believe that the American government should propose and enforceRead MoreJcpenney Analysis Report Essay5035 Words   |  21 PagesStrengths Strong established store network with currently Characteristics of JCPenney that gives it an advantage over its major competitors in its market stores among the United States and Puerto Rico Primarily in malls and large traffic shopping areas, these storefronts have been able to attract a large customer base. Customers are very aware of the company Competitive advantage as a company: in-house design and sourcing teams, 4 state-of-the-art distribution centers supporting jcp.com, improvingRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagesdeposit capture and mobile banking system at USAA add value to the organization? USSA’s customers are widely scattered and USAA does not have local offices everywhere there are military personnel. In addition, military personnel also are deployed in areas where they have ready access to cell phones but not personal computers. Therefore, USAA needs a way to deposit funds on a timely basis and to interact by phones that are able to access the internet. The new applications meet these needs. e. Do

1.) Problem Statement Boko Haram Has Become A Rapidly

1.) Problem Statement: Boko Haram has become a rapidly increasing threat to Northern Africa and the surrounding areas. There radical Islamic ideology has made them a serious threat to many North African nations who share similar ideologies, as well as a serious threat to the South African nations who are predominantly Christian. 2.) Background: Boko Haram is an Islamic terrorist organization that originated in Nigeria in 2002. Since the conception of Boko Haram, various attacks have been upheld against Christian venues as well as many organizations that associate with Western values. Since 2009 Boko has claimed attacks on Nigeria’s police, military, rival clerics, politicians, schools, religious buildings, public institutions, and†¦show more content†¦The current leader of Boko Haram is Abubakar Shekau. Shekau took over power in 2009 after the death of Boko Haram former leader, Mohammed Yusuf. Yusuf is credited with being the founder of Boko Haram back in 2002. He worked closely with Shekau from 2002 until 2009 when he was killed in a Boko uprising, where he was detained by the Nigerian police and killed. Shekau then took the reins of the Islamic radical group. Since 2009 Shekau has been reported dead multiple times, yet he remains alive. The most recent case of this has occurred when the Nig erian Air Force bombed the radicals and reported Shekau as â€Å"fatally wounded†. Shekau then released a video of himself months later proving that he was alive and well. Shekau has pledged allegiance to ISIL and loyalty does their work across Northern Africa in an attempt to establish an Islamic caliphate in Africa. b.) Military Capabilities: It is very difficult to determine the strength of Boko Haram. They do not report any formal information on strength or capabilities. All data is merely a speculation. â€Å"Local and international experts put the number at anywhere between 5,000 and 50,000 active fighters. This latter figure is almost certainly far too big.† (War is Boring). These speculations do not provide any pertinent information regarding the Boko Haram regime. They are far too vague to provide any use. This has forced analyst to be more creative in how they go about determining the capabilities of the radicals. They do

The Soloist by Steve Lopez free essay sample

The Soloist by Steve Lopez On the inner city streets of Los Angeles, you wouldn’t expect to find much inside of the homeless community besides dirty, begging people asking for change and any help they can get. But this wasn’t the case for one encounter that author Steven Lopez had. Steven has stumbled upon a man named Nathaniel Ayers. He for sure was homeless, but he offered a gift that many people anywhere in the world didn’t have. This homeless African American man was a violin prodigy, playing on the streets looking for any tips he could have received. But no one seemed to stop and see just how much raw talent Nathaniel had. This is where Steve Lopez came into play. Steve talked to Ayers and he told him that he had gone to school to study classical music. But his classes were cut very short because of a mental disorder that Nathaniel deals with called schizophrenia. We will write a custom essay sample on The Soloist by Steve Lopez or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This illness quickly landed him on the streets with his music talent, but no money. Lopez is extremely moved by the man and wants to work with him to get his life back together, and get him to be the vibrant violinist he once was. However, Lopez has to find a way to deal with the problems faced by Nathaniel’s schizophrenia, and make sure that he is once again ready to face the world with his beautiful talent. As we see further into the story, Nathaniel seems to be much more calm from his illness when he plays his music. As if he goes into another world and forgets everything else around him. Do you think his music is a solution to his schizophrenia? Nathaniel chooses not to have any actual medication for the treatment. And it seems as if music is the cure. Another thing I noticed is that when Steve and Nathaniel first meet, Steve is nothing more than interested in Nathaniel’s case and what his past was. Has Steve become a bigger part of Nathaniel’s life as the story progresses? The book offers many questions to be answered but also leaves you with a heartwarming story about a man reaching out to show the world that there is more to people than what the eye perceives.

the Hand That Signed the Paper Analysis free essay sample

†Autobiographical Essar Humans are not born knowing what is right and what is wrong, we learn these things through our experiences and our mistakes. Though these mistakes could be as simple as spilling a glass of milk, we still learn an important lesson; dont set the glass on the corner of the table. I myself have had many of these mishaps, but one seems to stand out from all the rest. I have these neighbors, they own a large piece of property that my friends and I enjoy spending time on, however, these neighbors are what you would call, Jerks. We had a few interactions and in the end we sort of trashed their property.. My friends are idiots, sometimes we get together and do stupid things, in this case though, we went a bit overboard. I was about 12 or 13 at the time and had taken a liking to forms of destructive behavior. We will write a custom essay sample on the Hand That Signed the Paper Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It Just happened to be trash day, and my dad had an abundance of tools such as sledgehammers and axes in the shed. My friends and I gathered up a large pile of garbage and constructed a huge mass of couches, chairs, desks, wood, and many other things in the woods on my neighbors property. We then proceded to smash everything in to bits and make a widespread mess of the area. As most kids would do, we ran, and didnt hear anything of it for days. It wasnt until after about a week that my doorbell rang. Who else could it be but the owners of that property come to speak with my parents. My mom and dad were furious, and i recieved no mercy in my punishment. I spent days, along with two of my friends, cleaning up the mess. I suspect we must have gathered three or four trashcans worth of garbage in the end. Weeks went by and i realized how disrespectful my actions were, I eventually ummoned up the courage to visit the home of my neighbors and apologize to them face to face. They graciously accepted my apology and we patred ways on friendly terms. Hearing them thank me for the cleanup Job and for having enough respect to say i was sorry was a great feeling that i wont forget. That experience led me to realize the importance of showing respect for others and their property, Its an example i am proud to share, of a lesson I learned through my personal mistakes, and I hope others too, have learned to show respect for others. he Hand That Signed the Paper Analysis By aJoycem The Hand That Signed the Paper consists of four stanzas that harshly mock the cold and unfriendliness present of politics and conflict. In my opinion this poem is about war, revealing the speakers disgust for political leaders overall. The poet makes audience feel as though the hand that signed the paper is worthless or despicable. These overpowering fgures with in the poem seem to be important and arrogant for putting themselves in a powerful, life or death situation. The first stanza is notifying he audience that a simple signing of this document sets off a tragic and irreversible outcome. Double the globe of dead and halved a country; These five kings did a king to death (Stanza 1, Line3-4) is referring to the decision to execute the king and to a country splitting up in the processes. The second stanza mocks the mighty hand (Stanza 2, Line 5) that is responsible for these terrible outcomes by using descriptive words, such as, sloping shoulder (Stanza 2, Line 5). Also, the poet is telling the audience that the man in the poem has arthritis when he says, The finger oints are crammed with chalk; (Stanza 2, Line 6). This information I find to be useless to the meaning of the poem, but when the speaker says, A gooses quill has put an end to murder I believe he is giving away what the documentation really is, a peace treaty. In the third stanza, the poet informs the audience that the peace treaty has not solved anything; times are extremely awful. With good intentions, the man signed the peace treaty to solve the suffering brought on by war, but instead it has caused more damage. And famine grew, and locusts came (Stanza 3, Line 10) is telling the readers that the country has an extreme amount of people suffering of hunger and disease. The last stanza compassionately informs the reader that politicians act very inhumane. Politicians like to think of themselves as God, maintaining absolute control over who are to live and who are to be destroyed. Dylan Thomas incorporated human body relations in his work. He accomplished this by using parts of the human body and certain characteristic features to make the reader elieve that the body parts are made to act as if they are making a conscious choices and decisions. An example of this is in the title of Thomass work, The Hand that Signed the Paper. This title is referring to the hand as if it would be acting freely of its owner. Other examples of this are, fingers taxed the breath (Stanza 1, Line 2), Great is the hand that holds dominion over Man by a scribbled name (Stanza 2, Line 11-12), and A hand that rules pity as a hand rules heaven (Stanza 4, Line 15). With in this poem there are relating words and repetition used as a poetic devices. Murder (Stanza 2, Line 3) and did a king to death (Stanza 2, Line 4) have identical meanings. Also within the poem, there are synonyms: paper (Stanza 1, Line 1) and treaty (Stanza 3, Line 9). I believe that Thomas used these relating words to put direct attention on them, indicating particular importance to the actual message of the poem. There is one example of foreshadowing consisting within the poem, The Hand That Signed the Paper, which is ultimately referring to the speakers actions that are going to take place with in the poem. The Hand that Signed the Paper has a rhyme scheme of: ABAB, and the first and third lines of each stanza are iambic pentameter, but with an eleventh, unstressed syllable. Near the end of the poem, in changes the rhyme scheme in the poem trying to accomplish a different pace, therefore making it more intriguing. In the end Dylan Thomas accomplished writing a very intriguing-meaningful poem. It is exciting reading between the lines of this poets work, and truly finding the real meaning of the poem: a powerful politician whom brought disaster to a country and its population.

Why the North Won the Civil War essays

Why the North Won the Civil War essays Just judging from the tale of the tape immediately before the Second American Revolution broke out, it is amazing that the South managed to battle so valiantly for so long, dragging out the fight for several years, before finally being forced to give in to the North. The North possessed a tremendous numerical superiority, industrial advantages that allowed them to gain a technological advantage, and a complex system of railways and canals that allowed for easy transportation of troops and equipment. It was these logistical advantages that gave them the edge over the South to win the war, and they proved ultimately more valuable than brilliant officers, skilled soldiers, and popular support; all of which the South had in its corner. Cultural differences between the North and South dating back to the colonial era certainly were a factor contributing to the outbreak of war, but they indirectly contributed to its outcome as well. The South always had a strong desire to preserve its agricultural roots, rather than rapidly moving towards manufacturing, and industry, as the North did. During the years preceding the war, the North experienced a sudden influx of European immigrants, who quickly found low-paying jobs in factories. These immigrants avoided the South, because it would be almost impossible to find employment, due to its lack of industry, and availability of slaves. The South depended much more heavily on the North than vice versa, and in essence, it crippled itself by severing ties with the rest of the Union. This new Confederacy was ill equipped to be an independent nation; they were merely a collection of agricultural states. Just looking at the numbers, the North beat out the South in nearly every category. The population of the North in 1860 was approximately twenty-two million, compared to a population of only nine million in the seceding states. This factor alone allowed generals such as Ulysses S. Grant, o...

The 5 Biggest Mistakes Online MBA Students Make

The 5 Biggest Mistakes Online MBA Students Make An online MBA degree can help you get a better job, a higher position, and a pay raise. However, a simple mistake such as choosing the wrong school or failing to network with your peers could harm your chances of finding success.If you want to do well in your online MBA program, avoid these common mistakes: Enrolling in a Non-accredited Online MBA Program Avoid it: A degree from an unaccredited school may not be accepted by other universities and future employers. Before enrolling in any online MBA program, check to see if the school is accredited by the proper regional association.Fix it: If youre already attending a school that isnt properly accredited, try to transfer to a school that is. Before applying to a new school, ask them to explain their transfer policy. With any luck, you may still be able to salvage some of your work. Not Taking Online MBA Work Seriously Avoid it: Its easy to do less than your best when an instructor isnt standing over your shoulder. But dont dig yourself into a hole by neglecting your assignments. Good grades can mean a better chance at scholarships and a better chance at nailing your first post business school job. Make a schedule that allows time for school as well as family, career, and anything else that is important to you. Set aside time each day to complete your work without distraction. If youre still having trouble getting your work done, consider taking a lighter load. Remember that balance is key.Fix it: If youre already behind on work, arrange a phone meeting to talk to each of your professors. Explain your situation and your renewed commitment to complete your assignments. You may offer to do extra credit or participate in special projects to get your grades back up. If you find yourself slipping again, recruit family members and friends to help keep you on track. Ignoring MBA Program Peers Avoid it: Networking is one of the biggest perks of business school. Most traditional students leave their MBA program with a Rolodex full of contacts that can help them in their new profession. It can be hard to meet people through a virtual classroom; but, its not impossible. Start off your program right by introducing yourself to your peers and professors. Always participate in class chat sessions and message boards. When you complete a course, send a message to your peers letting them know that youve enjoyed meeting them and giving them a way to contact you in the future. Ask them to respond likewise.Fix it: If youve let networking fall to the wayside, its not too late. Start introducing yourself now. Before you graduate, send out a note or an email to students you may be able to work with in the future. Paying for an Online MBA Degree Out of Your Own Pocket Avoid it: There are tons of financial resources for online MBA students. Scholarships, grants, and special programs can help ease the cost of tuition. Before starting your first semester, get as much financial help as possible. Also, be sure to set up a meeting with your boss. Some employers will help pay an employees tuition if they think the degree will benefit the company.Fix it: If youre already paying for everything out-of-pocket, check to see what opportunities are still available. If your school offers access to a financial counselor, call her up and ask for advice. Many scholarships allow students to re-apply each year, giving you multiple chances to be granted cash. Missing Out on Work Experience Avoid it: Internships and work-study programs provide students with real-life business knowledge, valuable contacts, and, often, a new job. Since many online MBA programs dont require that students spend their summers interning for major corporations, some students simply forgo this opportunity. But, dont let this chance get away! Call up your school and ask them what work experience programs are available or contact a company to ask for internship details.​Fix it: Most internships are only available to students, so be sure to arrange something before you graduate. Even if you already have a job you may still be able to get an internship for a brief period of time or during irregular hours.

Technology impact on the organization Research Paper

Technology impact on the organization - Research Paper Example Factors of production include the inputs required in the production process in order to accomplish an organization’s objective in achieving its desired output. The desired output may be a finished product or a service depending on the organization. They include labor, capital, land and enterprise or entrepreneurship (Lee & Edgar, 2002). This makes technological progress the mover of development in the economy. Labor in an organization is termed as either skilled labor or unskilled labor. Most organizations will prefer the use of unskilled labor as much as possible since it is cheaper as compared to skilled labor. It is also in many instances readily available. On the other hand, skilled labor is needed, especially where technology brings in the aspect of automation in processing. Capital is the initial amount of money required to carry out organization affairs. Depending on the investment targeted, an organization requires variant amount of capital. An organization with an automated computer controlled process cannot have the same amount of investment with another of the same kind. Initial cost of high technology is high, but this ends up becoming economical due to efficiency and high productivity in processing. This is a basic factor that deals with the management of a company. Workers in the managerial positions and are conversant with high grade technology know how to bring out better results. This brings in the aspect of â€Å"Just in Time† delivery of goods and services. One of the roles of technology includes increased productivity of the workers. This is enhanced by the use of efficient machines in operations, thus making it possible to exploit the worker’s potential. There is optimal resources utilization; this includes space, time, process, human resource among others. When there is no waste in a process, optimal profits are obtained, and making profits is the main goal of any business organization (Montano

General Electric Co.v Research Paper Example | Topics and Well Written Essays - 1750 words

General Electric Co.v - Research Paper Example Coffin, an ex-shoe manufacturer from Lynn, Massachusetts (History of GE, Official Website). By forming these mergers, these individual small companies joined their forces together and formed a network of individually owned patent rights of various use. Thus, an expanded business turned into an opportunity for the merger of two large companies. Hence, the two large companies joined their hands together and merged into a single and largest company, The General Electric Company, in 1892 (History of GE, Official Website). The General Electric of today has far changed and transformed itself into the market leader throughout the world; yet it offers some of the technologies that Edison had invented in late nineteenth century (History of GE, Official Website).. These technologies include heating devices, lighting devices, cooking devices, etc. It was later in the second decade of twentieth century when GE started working on developing aircraft engines after getting collaboration with United States' government. From cooking devices to the aircraft engines, General Electric has acquired a grand brand portfolio and this has happened only because of the innovative leadership that the company has always had since its birth. This strong, multidirectional, and diversified brand portfolio has helped General Electric become financially stronger by reducing the operational costs while permitting the overall organization to benefit from prospects. Business Summary: Although it has been reported in the previous section that General Electric is one of the largest diversified engineering company, estimation of diversification of its catering for multiple sectors of industrial areas can be found out by looking at its industrial brand portfolio which includes, jet engines, turboprop and turbo shaft engines, and related replacement parts for use in military and commercial aircraft; wind turbines; aircraft engine derivatives; gas and steam turbines, and generators; oil and natural gas compressors and turbines; diesel-electric locomotives and parts; and productivity solutions for industrial and municipal water systems (Yahoo Finance, General Electric Co. Company Profile). Apart from these industrial equipments, General Electric has entered and is doing business in other sectors of the economy such as financial sector, energy sector, etc. Along with producing industrial equipments, General electric also provides financial loans, leases and other financi al services to manufacturers, dispensers, and end-users for a variety of equipment and capital assets (Yahoo Finance, General Electric Co. Company Profile). Not only this, but General Electric's financial services provide financial services to end-use customers and retail dealers, such as credit cards, loans, mortgages, deposit and savings products, and other products (Yahoo Finance, General Electric Co. Company Profile). General electric also serves in Healthcare segment of the industry and engineers medical and surgical equipment for magnetic resonance, computed tomography, positron emission tomography imaging, X-ray, patient monitoring, diagnostic cardiology, nuclear imaging, ultrasound, bone densitometry, anesthesiology and oxygen therapy, and neonatal and critical care and therapy. Apart of these financial, industrial, and healthcare sectors, General Electric

The Return of Depression Economics and the Crisis of 2008 Essay Example for Free

The Return of Depression Economics and the Crisis of 2008 Essay This novel is broken into segments; the first of which discusses crisis’ that have occurred in the past that are similar to present day crisis’, for example, the Great Depression and the worldwide depression of 2008. The second segment analyzes the current crises, for example, the effects of the Latin American and Asian crisis in the 1900’s. Krugman also brings into light how countries thousands of miles apart have such a large impact on one another like a domino effect, for example, how when Russia experienced a financial crisis and economic reform, it devalued the Brazilian ‘real’, which then in turn effected the United States bond markets. The author uses his knowledge and view to analyze the United States’ and other county’s economic issues. He critiques the mistakes that were made and the warning signs that governments should be aware of and not overlook in order to prevent economic failure. An example was the over confidence in capitalism success due to increase of technology, globalization to third world countries, and the fall of socialism and socialist ideas that were prevalent in international ideologies. This confidence in capitalism blindsided Economists to an approaching depression. Krugman warns that even though an economy may be very strong, they are still subject to fall and should never take warning signs lightly, however these signs may not always be the same for every country. As brought up in the book, it is discussed that perfect solutions for fixing an economy in one country may not work as well, or at all, in another country, for example capitalism success in the United States versus Japan and Mexico. Another example was when the British government devalued the pound and increased the interest rates. This led a strong economic recovery for Britain, but when Mexico tried this same tactic, it had no such success. Britain’s pound was devalued by 15 percent in 1990, thus being dropped from the European Monetary System’s Exchange Rate Mechanism. In 1995, the â€Å"Tequila Crisis† resulted from the mistake of the Mexican government not devaluing the peso enough and the GDP in Mexico dropped 7 percent and depreciated the peso by 15 percent, consequently. This is also an example of the domino effect of economic downfalls in countries impacting others. Even though Argentina’s peso is governed by a separate currency board, since they call their money the peso as well, currency speculation from investors in other countries didn’t regard the currencies as separate, thus negatively impacting the country. Robert Lucas, a professor at the University of Chicago, states that Macroeconomics needs to move forward from depression-prevention since the problem â€Å"had been solved for all practical purposes. â€Å"The Great Moderation† speech, by Ben Bernanke, then provided support to Lucas’ claim by stating that the business cycle problem had diminished, however, Krugman explains that instances similar to the Great Depression have more recently occurred, and in other countries in the 90’s. In the late 1990’s, Thailand caused trouble to the rest of the surrounding Asian countries when they began making lo ans to foreign investors to try and help their struggling economy, consequently leaving them with crippled trade exports. The Thai ‘Baht’ was devalued since these foreign investors were mainly only people who had connections with the government and the interest rates were much higher than other countries in attempt to boost their economy. This stipulation caused the economy to worsen, other countries to loose confidence, and for Thailand to loose investments. Krugman explains that if Thailand hadn’t tried to control the currency and interest rate, the ‘baht’ would have risen instead of causing their poor economy to expedite. Another piece that Krugman brings up is the Hedge funds, which are privately and actively managed investment funds and are subject to the regulatory restrictions of their country. Two examples discussed in the book were with Asia and Russia. Hedge funds were used on Hong Kong’s capitalist government and were forced them to use government intervention and non-capitalist ways to take back their stock market. In Russia, hedge funds were more widely created to excel profits, but consequently, led to their financial collapse. Alan Greenspan, on the Federal Reserves Board of Governors, served from May 1987 to January 2006 and played a large roll in the 2008 crisis. It was believed that he was the best fit for his position because of his vast knowledge of the Great Depression. In the beginning of his term, the economy was stable with low unemployment rates and a rising stock market. Consequently, Greenspan â€Å"let the good times roll† and when the stock market was in a ‘bubble’ he cut interest rates, but to no avail. This caused the unemployment rate to rise for almost three years and the recession to return. The housing bubble then developed in 2006 from the lack of Federal Reserve regulation of savings and loans and the â€Å"Shadow Banking System†. The housing market prices slowly skyrocketed to fifty percent over value but then suddenly dropped up to fifteen percent in the second quarter the following year. Krugman explains how this housing market crash crippled the United States economy, costing millions of Americans their lives as they knew them before. I found this book very appealing considering my vague understanding of the financial system. Although at times I felt lost in the terminology, the majority of the time I was able to comprehend what Krugman was trying to get across to the audience. What I found most compelling was how the book brought into perspective how history has consequently been repeating itself and will only continue to do so. With the examples Krugman gives with the Great Depression, Japan, Mexico, and our own economy deficit in 2008, we can see the errors that are repeatedly made through history. Krugman points out, while constantly questioning, why economic catastrophes keep occurring all over the world if all the signs leading up to them are ever so similar. If Mexico had used Britian as an example, they would have been able to get out of the ‘Tequila Crisis† much quicker. I also found interesting, yet disheartening, the amount of money that is lent to other countries and spent on helping them repair themselves when we ourselves have repairing to do in our economy still. I understand that it is a cyclical effect, and we may not know every detail about what is going on, and for that I have to give the government credit, but at the same time I don’t agree with the amounts given away that we never see any benefit from. Krugman used the example of Russia’s debt and the twenty-two billion given to them for a stabilization plan that was unheard of, and another fourty-one billion emergency bailout funds to Brazil. After reading this book, it has enlightened me about how an economy can get back on its feet and also what signs to look for in our economy so that we don’t repeat the past and we start learning from other country’s mistakes as well. [ 1 ]. Krugman. About Paul. New York Times, n. d. Web. 04 May 2013. [ 2 ]. Hedge Fund. Wikipedia. Wikimedia Foundation, 05 Mar. 2013. Web. 06 May 2013.

Prescience, Genetic Memory, and Personal Identity in Frank Herberts Dune Trilogy :: Frank Herbert Dune

Prescience, Genetic Memory, and Personal Identity in Frank Herbert's Dune Trilogy "Any road followed precisely to its end leads precisely nowhere.   Climb the mountain just a little bit to test that it's a mountain.   From the top of the mountain, you cannot see the mountain"(Herbert, Dune 68). –Bene Gesserit Proverb Ben Bova begins his liner notes on Frank Herbert Reads his God Emperor of Dune (Excerpts) by stating that "All truly great art shares this characteristic: the more you study it, the more it reveals" (Herbert).   Although it refers specifically to the fourth book in the Dune Chronicles, his statement also applies to the trilogy that precedes it–Dune, Dune Messiah, and Children of Dune.   Herbert's "polyphonic" work contains themes on so many levels (ecology, politics, war, philosophy, religion, and technology, just to name a few), that it soon becomes difficult to separate one from the other.   The topic of human awareness, however, takes on a specific tone and special level of importance above all the others.   Whether looking at the Bene Gesserit sisterhood and their political intrigues and planning, or the Mentat's historical role as the human computer 1 , filing away and analyzing countless bits of data, human awareness somehow always becomes a focus.   Even in th e economics of the work, where the "coin of the realm," the spice melange, is able not only to extend human life, but also to open up both past and future to the properly prepared mind, does this theme become evident. With all of his attention on the awareness of humanity, however, Herbert had more common and more difficult questions on his mind.   By creating a character, Paul Atreides, who is able to see not only into the future, but also into the past lives that made up his long list of ancestors, the questions of personal and societal identity are brought forward.   These powers, which Herbert refers to as "prescience" and "genetic memory," respectively, give Paul so much knowledge that he is no longer able to function as an individual.   He finds himself limited to certain actions because he knows the outcomes.   Once on top of the mountain, so to speak, he can no longer see where he stands.   In turn, Paul's son Leto II and daughter Ghanima, as well as his sister Alia, are also forced to deal with the issues of such knowledge in the entirely different light of "Abomination," a condition that befalls those whose inherited memories are unearthed before they are born.

Research Methods in Nursing and Social Work

Research methods in Nursing and Social Work: Critical appraisal paper. The aim of this assignment is to look at two written research papers and carry out a critical assessment on them. I will present the assignment in two parts, Appendix 1 which is the first research paper called, â€Å"What professionals think about offenders with learning disabilities in the criminal justice system†. This article conducts a research and its aim is to find out whether people with learning disabilities are being treated differently with the justice system, it focuses on the ideas of different professionals that work in the system and their view on the subject matter. Appendix 2 which is the second paper is called, â€Å"The prevalence of intellectual disability in a major UK prison†. This paper the first steps to undertake when critiquing a research paper is, to explain the piece by summarising its main aims and outcomes that have been gained through the research. One of the first tasks of critiquing a research article is to try to explain the performance and tasks that have taken place. Critiquing research involves a careful examination of all aspects of a study in order to judge its strengths, limitations, meaning and significance† (Hek, 1996). Appendix 1: Participants: The study was structured in a interview in order to collect the data. The Participants that were used all came from different professional background this meant that there was a good multidisciplinary team of respondents. Title: The title was very clear and to the point, it successfully reflects the purpose of the study and its findings. Abstract/Summary: This was written in a clear manner, which was very easy to understand and therefore was not complicated. The purpose, method and findings were comprehensibly outlined in a brief summary. Materials: The interview was Semi-structured, the advantages of using this method were that, the audience is specifically targeted it is also the best way to capture how a person thinks or feels on a particular topic, it can let the interviewee speak with more than just their words but with facial and bodily xpression too. Also, it allows the interviewee to go into as much depth as they feel they want to, whereas other interview types wouldn’t allow this type of freedom. It can also be a good method as it can lead to further questions that haven’t been written down but might be appropriate, so as to get a better perspective. The method is really suitable to sensitive issues as this one. However, there are draw-backs to the method, the main being that it is so time-consuming. Not just the collecting of the data, but the transcribing and analysis of the data. Also, it is very easy to digress and become sidetracked with anecdotes and generally inappropriate information. The preparation and time must be put into the organisation of this type of interview, to make sure that the questions that are asked are relevant to the subject matter and that they are neither confusing nor leading. Data collection: The data collection used Semi-structured interviews which were conducted in a face to face manner. The timings on the collection of data varied so that they suited the respondents, this was good as it allowed the respondents to do the interview when they were available this showed that the researchers where flexible. The duration of the actual interview where between, 0. 5 hr and 2. 5 hr, which was approximately 1 hr each, this was a weakness because it was important that each respondent had the equal and same amount of duration within the interview, and that by varying the times allowed some respondents to produce more information or answer questions in more depth as others. The interviews were recorded on tape this was good method of recording because sometimes when the information is written it can be translated different by the person who is recording the answers as they may interpret it differently. The other drawback that occurred in this study is that the exact design of the questions been asked to the respondents varied, this can affect the results as one person may elaborate more than someone else and therefore has the opportunity to be asked further questions. The exact format of each individual was determined by the participant, as the individual questions presented to each person varied according to earlier individual responses. † (Appendix 1) Results: The results obtained where accurate and well organised into three themes. They where clear to understand and very straightforward. The themes that emerged allowed the aim of the study to be acknowledged through its results, this was the most important part of any study. Discussion:  The idea of training for the Medical teams and professionals within the justice system is an excellent way to improve the awareness of learning disabilities and so that within the justice system it van be recognised and therefore allows a better awareness of it. The resolution to not change laws but however to accommodate them so that they reflect the needs of people with learning disabilities is also a very positive result. The fact that all participants had an interest in the study of people with learning disabilities which is why they accepted to be a part of the study. However the results varied in ethical values and opinions on that subject matter by the participants. Ethical: The research produced an ethical approval to proceed with the study from the research ethics committee at the University of Nottingham, this showed that the study was carefully thought of and recognised before it was conducted. The confidentiality of all the participants was kept, as all the respondents names were not identified anywhere in the study. Even though the details of the participants background and profession where mentioned this was carefully demonstrated as to not be able to identify any of the individuals. References http://www.freeonlineresearchpapers.com/critique-mental-health http://eprints.mdx.ac.uk/2981/1/Developing_a_framework_for_critiquing_health_research.pdf

Effect of Stress on Beet Cells

The Effect of Temperature on Beet Cell Membranes Introduction In this lab, we are going to learn how the stress of temperature affects fresh beets. We have come to learn that cell membranes organize the chemical activities of cells. All cells are made of plasma membranes, often called fluid mosaics. It is sometimes described as a mosaic because it is made of protein molecules that are embedded into phospholipids. Phospholipids are the main structural support of the membrane and the proteins perform most of the functions of a membrane. Together they form boundaries or barriers between the cell itself and its surroundings, like the membrane of an egg. Plasma membranes also control what substances come in and out and also dispose of the cells waste. The membrane itself is composed primarily of phospholipids. Phospholipid molecules have two parts and form a sheet that has two layers, called a bi-layer. They are made up of two fatty acids which make up the tail end and the head is phosphate group. The head of this molecule is hydrophobic, which mean it is attracted to water and their tail is hydrophobic which means they dislike water. Together they form a bobby-pinned shaped barrier. Listed below is my hypothesis for this experiment. I hypothesize that tube 1 at 70 ° c the color intensity of leaked betacyanin will be 10. I hypothesize that tube 2 at 55 ° c the color intensity of leaked betacyanin will be 8. I hypothesize that tube 3 at 40 ° c the color intensity of leaked betacyanin will be 6. I hypothesize that tube 4 at 22 ° c the color intensity of leaked betacyanin will be 0. I hypothesize that tube 5 at 5 ° c the color intensity of leaked betacyanin will be 8. I hypothesize that tube 6 at -5 ° the color intensity of leaked betacyanin will be 10. Method The first thing that I did was label each test tube with numbers 1-6 and listed each corresponding temperature on the label. I cut six pieces of beet in the measurements that were given and rinsed them under tap water for 2 minutes. I then patted them with a paper towel to get off the excess water. I kept the pieces of beet in the paper towel while I got the other items ready. For the cold treatment I put one piece of beet in each beaker (5 and 6) and put tube 5 in the refrigerator and tube 6 in the freezer. I left them in there for 30 minutes. After 30 minutes, I covered each one with the same amount of tap water and let them soak for 20 minutes. After 20 minutes I took each beet out of the test tube, threw the beet away, but saved the colored water so I could chart later. For the room temperature and hot treatments I put each piece of beet into its marked test tube. For tube 1 (70 °c), I had to simmer water to get it to the correct temperature. I put the piece of beat into the beaker of water and waited one minute, I took it out and put it in beaker one, covered it with room temperature water and waited 20 minutes. Beet 2, 3 and 4 were all conducted the same way. I put the correct temperature of water into the beaker, let the beat soak for one minute, took the beet out of the beaker and covered with tap water in the test tube for 20 minutes. After 20 minutes I discarded all the beets so I could record my findings with the colored water that was left behind. Results: From doing this experiment I found that the more stressful environments you subject an item to the differently they act. It is cause and reaction. In tube number one the color intensity leak was at a ten, the highest number on the chart. I found that the heat seemed to open the pores of the beet to let the dye permeate the water. In tube 2 the color was at a 7. The water was still warm enough to allow the dye molecules to pass through the membrane. In tube 3, the water was at 40. This is still warm but not the color was not nearly as intense as the previous tube. The next tube charted was tube number 4. The beet was subjected to a temperature of only 22 °c. That temperature I would chart as â€Å"room temperature†. I found that the least amount of dye was leaked from the beet. For the cold methods I concluded that the amount of betacyanin that escaped from the cell membrane was intense, like the hot treatment results. I concluded that it didn’t have to be hot temperature stress to release betacyanin. Tube number 5 was placed into the refrigerator and the level of dye that permeated the water was charted at a 6. Tube 6 was placed in the freezer and was documented at a level of color intensity of a ten. Also, when the tube was pulled from the freezer the specimen has noticeably changed. It has a slight white, almost white frost or texture to it. Please see attachment and table below. Test Tube numberTreatment  °CColor Intensity (0 – 10) 170 10 255 7 340 5 422 1 55 6 6-5 10 Discussion I believe the result came out the way they did because of level of stress I put the beet through. When damage is done to a cell membrane it affects the entire vegetable. When the beet was put in such hot temperatures the cell membrane started to break down and leak the pigment through the cell wall, since the cell is semi-permeable. Like we spoke about in our text book, the cell membrane lets small molecules to pass through. When the beet was heated to 70 °c or cooled to -5 °c it was subjected to much more stress that at a normal room temperature, which the beet is grown and stored at. The various temperatures make the beet release its pigments. The extreme hot and cold acted as energy for the beet to release the red dye. The structures need to have a stable environment in order to establish their structure. My hypotheses were correct, for the most part. My numbers were not exact, but I had the general idea of what I thought would happen. I thought that the more stress you put on to a beet the great amount of pigment you would receive out of it. I figured that beets were stored at room temperature so if you put them in water that was the same temperature as the room it wouldn’t cause stress on the membrane, hence the least amount of pigment leakage. I was surprised at the amount of pigment that came from the beet. When I first cut the beet the pigment was all over the cutting board and the knife, not to mention by hands. Accuracy is key. Unfortunately, no matter how hard we strive to do things perfectly sometimes there are variables that can affect how the results are derived. In my experiment, I tried to cut each beet with precision. It is almost impossible to cut each beet the exact same and this could have slightly affected how my beets reacted to each session. The larger the surface of the beet the more pigment the beet has in it to release. Another variable could also be the freshness of the beets. My beets where purchased 1200 kilometers and two countries away from where I did the experiment and weren’t extremely firm like they should be. After doing research, I found that the older the beet is the more pigment it has. That could give me not as true of a reading. The last variable I could have experienced was the temperature of the room. The day the experiment was held it was 1 °c outside , so the heater was running full speed all day. I think the experiment could have had more true results if the room was at a more normal temperature. I think while doing the experiment the beets could have dried out slightly from the air in the house being so warm. When working with patients you need to understand the symptoms they have in order to help them. Let’s say I had a man with cancer come into the hospital and I was in charge of monitoring his pain level. If the man was on two different pain medications I would need to know how the two medications worked with each other in order to successfully help him. I would have to know how Morphine worked with Aspirin or how Motrin interacted with Tylenol. Having done this experiment, it has helped me understand how there is cause and effect to everything that we do on a daily basis. If I gave the man 10 cc’s of Motrin I can give him a Fentanyl lozenge later in the day if he is still in pain. That way I keep the side effects, such as nausea, to a minimum without overdoing the amount of morphine I give him. Also doing this experiment has given me the faith in myself to know that I can take action and do experiments, charting, researching and investigation if I want to know why something happens the way it does.

Definition Essay Sample on Nuclear Energy and Key Issues

Definition Essay Sample on Nuclear Energy and Key Issues Nuclear energy is defined by Webster’s Encyclopaedia as energy from the inner core or nucleus of the atom, as opposed to energy released in chemical processes, which is derived from the electrons surrounding the nucleus. Thus, since the atom was split, releasing nuclear energy for the first time, it ushered in a new era of political, economic and social debate in the history of humankind. For the first time humanity had to grapple with the intricacies that this new nuclear age brought with it. People had to struggle with the dichotomy of nuclear energy, in time recognising both the benefits and the drawbacks associated with nuclear energy. Thus, over time as people became more educated and the level of awareness about nuclear energy was raised (especially during the activist years of 1960’s and 1970’s) the question is nuclear energy good or bad was increasingly being asked. This essay will therefore discuss the value of nuclear energy. It will focus on very pertinent issues that have long been debated in the area of nuclear energy. These issues include aspects such as nuclear waste, environmental costs, nuclear safety, nuclear sustainability and nuclear weapons. Nuclear waste The fuels in nuclear power reactors are a major source of the most dangerous and most radioactive waste produced. In the last 50 years, irradiated fuel has been responsible for 95% of radioactivity generated. 500 pounds of plutonium and approximately 30 tons of high-level radioactive waste are produced by a 1000-megawatt nuclear power plant on average each year. Nuclear waste is thus a very important and real problem that society has to deal with. Governments and private nuclear plants have to adequately and effectively deal with the safe removal of nuclear waste. When not done so, nuclear waste has the potential to become a very bad negative outcome from the use of nuclear power and energy. Nuclear waste is thus an instance that shows that nuclear energy can be construed as ‘bad.’ Environmental Costs The nuclear fuel cycle, which generates electricity from nuclear energy, releases carbon dioxide during mining, fuel enrichment and plant construction. Carbon dioxide intensivity is increased during uranium mining. As uranium mining proliferates as the demand for electrical energy and new nuclear plant construction increases, so will carbon dioxide levels in the earth’s atmosphere. In contrast to renewable energy, nuclear energy generates four to five times more CO2 per unit of energy produced, taking into account the total nuclear fuel cycle. Another somewhat startling fact is that the United Stated government allows the release of radioactive water into the environment at â€Å"permissible† levels. One can also not obtain a true and accurate picture of the exact amounts of nuclear and radioactive wastes and emissions leaked into the air, water and soil as the figures for these are not available, according to the nuclearfiles.org website. At these rates, the earth’s atmosphere and ecosystem will soon be unable to cope with the amounts of waste and radioactivity injected into it. For these reasons, the impact of nuclear energy and waste has high environmental costs. Many people thus see nuclear energy’s impact on the environment as a negative cost that will inevitably not be sustained over the long term. For these reasons the Kyoto Protocol has been drawn up. It is an attempt to limit the negative impact that nuclear energy has on the environment. It is also an indication of the global trend in recognising that the costs of the nuclear age is and will continue to catch up with humanity. President Bush of the United States by refusing to sign the protocol and align the United States with the principles of the Kyoto Protocol has angered many in the international community. Nuclear safety There have been concerns around the use of nuclear energy as well as the storage of nuclear weapons. Repetitive problems have occurred with security, safety and environmental impact in the nuclear industry. High levels of radioactivity are thus dangerous to human health and well being. Safety at nuclear plants and reactors is therefore vital. Human error plays a major part in nuclear safety as in the case of the Chernobyl disaster in the Ukraine. There a nuclear leak caused by nuclear heating in a non pressurised boiling water nuclear reactor. The fallout killed over 250 people, thousands of square miles were contaminated and clouds of radioactive isotopes were found as far away as Sweden. Anxiety over the use of nuclear energy has been heightened by the Chernobyl disaster as well as accidents at Windscale in the UK and Five Mile Island in the US. Since governments do not recognise the dangers of radiation and radiation sickness nuclear safety is still a controversial subject. Nuclear Weapons Aligned to the issue of nuclear safety is the presence of nuclear weapons and arms. Nuclear weapons including the atom bomb, the hydrogen bomb and the neutron bomb and the vast numbers of weapons the world’s superpowers have amassed, have left those holding the power with the ability to destroy the world many times over. For many years during the cold war between the democratic west and the communist east, the world lived in fear of a nuclear winter. This is obviously a negative aspect associated with the nuclear age. While this essay thus far has discussed the negative aspects associated with nuclear energy, there are some benefits that go along with the use of nuclear energy. The Benefits of Nuclear Energy/Nuclear Sustainability Safety While no source of electrical power generation is completely safe, nuclear power has a remarkable record. About 20% of electricity generated in the U.S. comes from nuclear power, and in the last forty years of this production, not one single fatality has occurred as a result of the operation of a civilian nuclear power plant in the United States, Western Europe, Japan, or South Korea. No other form of energy production can even come close. Zero risk of large-scale oil spills Incidentally, getting rid of our dependence on imported oil is desirable not only from an environmental standpoint, but from a political one. The largest single activity of our military today is ensuring the security of the Middle East for U.S. interests. As far as the risk of large oil spills, the Exxon Valdez spill of 1989 was one of the worst environmental disasters in history. Economical Nuclear power plants are one of the most economical forms of energy production. Fuel costs for an equivalent amount of power run from 1/3rd to 1/6th the cost for fossil production, and capital and non-fuel operating costs are roughly equivalent, resulting in the overall cost of nuclear generation of electricity running 50% to 80% that of other sources. This is in spite of the fact that capital costs have been hugely inflated due to lawsuits, court injunctions, and other delaying tactics used by individuals and organizations opposed to nuclear power. Reliability Nuclear power plant capacity factors average about 75%. This is about equivalent to those of fossil fired plants, and since nuclear plants are required by the NRC to shut down for what often amounts to trivial reasons, that would indicate they are actually more reliable than fossil plants. Wind and Solar power cant come close to the capacity factors of nuclear power, for obvious reasons. Sustainability Even if Uranium mining were stopped today, the use of breeder reactors (which create more fuel than they use) would permit us to continue generating electricity at present levels for over a thousand years into the future. Conclusion There are thus benefits as well as well as drawbacks associated with nuclear energy. The advances made for humanity through the use of nuclear power has been significant (as seen through the advantaged of nuclear energy discussed in the previous section). However, the dangers associated with nuclear energy in the shape of weapons of mass destruction and the danger and potential of nuclear leaks and reactor meltdowns has also made people more apprehensive about nuclear energy. This contradiction that the nuclear age has brought the world makes it very challenging for one to decisively say that nuclear energy has been entirely good or entirely bad. This is because the inherent dangers in the use of nuclear energy mirror the dangers that were brought with other inventions and innovations that advanced and changed the shape of society, such as automobiles and air travel. Both these modes of transport present very real risks to the person that chooses to use it. However, there are also ma ny benefits, making it difficult for a realist to say that the automobile has been good or bad. This form of logic and analysis can be applied to the use of nuclear energy in society. We have to recognise the benefits that we have derived from it. If society had to continue using coal and other such sources as fuel, the world, with its exponential population explosion could very well have run out of these sources by now. It is for this reason that I recognise the value that the nuclear age has brought humanity and thus would have to agree that nuclear energy can be good. This is not an endorsement of nuclear weapons in any way. I recognise the potential for harm that they bring to the world at large and their use by governments as a form of threat in lieu of diplomacy violates ethical and moral guidelines and principles, when the norm of reciprocity should ideally dictate international relations and geopolitics. My recognition that nuclear energy as a good factor in society also comes with a further limitation; that safety and security at power plants and reactors be made the m ost important factor so that the safety of the community in which the plant is located is ensured. You can order a custom essay, research paper, term paper, thesis or dissertation on Nuclear Energy topics from our professional custom essay writing service which provides high-quality custom written papers at an affordable cost.

Viviparous Definition

Viviparous Definition Viviparous organisms are those that give birth to live young, rather than laying eggs. The young develop within the mothers body. Viviparous Etymology The word viviparous stems from the  Latin word vivus, meaning alive and parere, meaning to bring forth. The Latin word for viviparous is  viviparus, meaning to bring forth alive. Examples of Viviparous Marine Life Examples of marine life that are viviparous include: Marine mammals such as whales and dolphins, pinnipeds, sirenians, and sea ottersSome sharks, including blue sharks, white sharks hammerhead sharks, and bull sharks, andSome other fish species, (e.g., the Pacific ocean perch). Humans are viviparous animals as well. Characteristics of Viviparity Viviparous animals invest lots of time in the development and care of the young. The young often take several months to develop in the mothers uterus, and they may stay with their mothers for months or even years (e.g., in the case of dolphins, who may remain within their mothers pod for their entire lives).   Thus, the mother does not have many young at a time. In the case of whales, although dead whales have been found with multiple fetuses, mothers usually give birth to just one calf. Seals usually have one pup at a time.  This is in contrast to some other marine animals like crabs or fish, which may produce thousands or even millions of young, but the young are usually broadcast out into the ocean where there is relatively little chance of survival. So, while the time and energy investment in viviparous animals is great, their young have a strong chance of survival. Sharks often have more than one pup (hammerheads may have dozens at once), but these sharks grow relatively large in the womb. Although there is no parental care after birth, the young are relatively self-sufficient when they are born.   Viviparous Antonym and Other Reproductive Strategies The opposite (antonym) of viviparous is oviparous, in which the organism lays eggs. A very recognizable example of an oviparous animal is the chicken.  Marine animals that lay eggs include sea turtles, skates, some sharks, many fish, and nudibranchs. This is probably the most common reproductive strategy used by animals in the ocean.   Some animals utilize a reproductive strategy called ovoviviparity; these animals are said to be ovoviviparous. As you could probably guess from the name, this type of reproduction is in between viviparity and oviparity. In ovoviviparous animals, the mother produces eggs, but they develop within her body instead of hatching outside the body. Some sharks and other types of fish use this strategy. Examples include  whale sharks,  basking sharks,  thresher sharks,  sawfish,  shortfin mako  sharks,  tiger sharks, lantern sharks, frilled sharks, and angel sharks. Pronunciation VI-vip-are-us Also Known As Live-bearing, bear live young Viviparous, as Used in a Sentence Viviparous shark species include bull sharks, blue sharks, lemon sharks, and hammerhead sharks. Sources Canadian Shark Research Lab. 2007. Skates and Rays of Atlantic Canada: Reproduction. Accessed November 30, 2015.Denham, J., Stevens, J., Simpfendorfer, C.A., Heupel, M.R., Cliff, G., Morgan, A., Graham, R., Ducrocq, M., Dulvy, N.D, Seisay, M., Asber, M., Valenti, S.V., Litvinov, F., Martins, P., Lemine Ould Sidi, M. Tous, P. and Bucal, D. 2007.  Sphyrna mokarran. In: IUCN 2012. IUCN Red List of Threatened Species. Version 2012.1. Accessed November 30, 2015.Dictionary.com.  Viviparous. Accessed November 30, 2015.Harper, D. Viviparous. Online Etymology Dictionary. Accessed November 30, 2015.NOAA.  How Many Babies? Science Activity.  Accessed November 30, 2015.NOAA: Voices of the Bay. Fishery Science - Biology and Ecology: How Fish Reproduce.  Accessed November 30, 2015.

Sociology Assignment Example | Topics and Well Written Essays - 500 words

Sociology - Assignment Example Knowledge of sociology also helps the career pursuer. One pursuing a career, regardless of the career field, should be aware of how humans interact. This is true since almost every career goal requires a certain type of human interactions. Positive human interaction can mean a successful career. Every individual has their own political and economic philosophies. These philosophies are important to consider. Sociology teaches how others make decisions. Becoming a dental hygienist involves the use of economic decisions. One may choose to become a dental hygienist for the income level. The income level of a dental hygienist allows the one pursuing the career to reach a mid income level and become a part of the sociological class of individuals that receive moderate income. Individuals in a mid class income level are not considered wealthy but have plenty of money to get by and take care of a family. These individuals also are likely to share similar political beliefs since they will sha re the same struggles. Learning sociology has helped to learn which career goals will bring in certain income levels and which groups of people are associated with certain income levels. Although not everyone is the same, knowledge of sociology helps create an image of certain classes of individuals.

Different subject Essay Example | Topics and Well Written Essays - 2000 words

Different subject - Essay Example The working of Electricity generators is based on the principle of electromagnetic induction. The principle can be illustrated as induction of flow of electrons by a moving conductor in a field influenced by magnet. This it is a simple principle that leads to major achievements in the spectrum of development and growth of industries. It is the principle that Faraday succeeded to prove that a rotary mechanical motion can induce or generate electricity. Devices that produce electricity with the help of mechanical motion are termed as electric generators. The mechanical motion can be assisted in many ways it can be pressurized water moving water wheel, steam engine, wind turbine, and internal combustion engine etc but the basic principle is same in all the cases. With the evolution of electric generators and electrical field, many areas of human life are optimized in best manner; anything can be powered anytime with utmost customization potential. The reverse process of converting elect rical energy into mechanical energy is achieved through motors that have similar components as in electric generators. Mechanism and Principle of Working All elements are composed of atoms. ... If the same metallic wire is placed around a magnetic field and the magnetic field is subjected to motional variation then some amount of voltage appear across the wire that causes the electric charges to flow through the passage. The faster the field is subjected to change the higher the voltage produced and higher the charges flow. This means a moving magnetic field drives the electrons present in the metallic wire. However there is a requirement that the circuit of the wire remains closed if incase the circuit is open the motion of magnetic field will not affect the charges and charges will remain static. This simply means that a moving magnetic field can induce current in a closed circuit, and this is the basic principle of physics that is discussed earlier as electromagnetic induction. In the case of generators there is not a single wire but there are bunch of wires all connected in series with each other so that the total potential difference induced in a generator is the sum o f all potential differences induced in each single wire and so on. It actually explains that if there are thousand windings this means the magnitude of potential difference of a generator is thousand times than that of a single wire in that varying magnetic field. The above discussed mechanism is of popular and known generators, which are based on electromagnetic induction, however before that there were generators that deliver electric charges but they work on the principle of electrostatic induction, but since the magnitude of such electrostatic generators were minimal and ineffective therefore the usage of such generators are now obsolete. Electrostatic induction is about generating static charge in a conductor by bringing it

The worlds scariest virus of all viruses Research Paper

The worlds scariest virus of all viruses - Research Paper Example Viruses are the smallest existing microorganisms which may be made up of either DNA or RNA as their means of storing genetic information. They only survive and replicate inside host cells like those of humans and even animals. This paper is aimed at examining the list of top viruses that have proven deadly in the world today and even in the recent years. It also explains in brief the predisposing factors that favor the survival of these viruses, their effects in human bodies and the general effect of them in the world. Some of the viruses discussed, in order of their deadliness, include the Human Immune-deficiency virus, Ebola virus and the Rotavirus. This listing method may vary from one state to another, depending on epidemiology and environmental conditions of the state. The impact of these viruses on the working economy of the world is also analyzed, given the increasing trend in occurrences of viral diseases. Introduction What would one say or think is the world’s number one killer of human beings today? Would they think its war, automobile accidents, or maybe even cancers? If one were to assume those answers, then that would be completely wrong. This paper the will try to prove that the deadliest things to mankind are viruses. In this paper, the author will list the top three killers of all times, specifically the number one deadly virus known to us as HIV. This paper will go into deep detail of the number one virus and its effects on the human being’s body. ... The virus is introduced into the human body through various ways, including sexual intercourse, blood transfusion and congenital transmission from mother to child (WHO, 2013). Once the virus has established itself, it survives and thrives killing the mentioned cells, damaging the infected person’s immunity and leaving them more at risk of acquiring infections. Once the virus has destroyed one’s immune system, the person is left vulnerable to secondary infections and other opportunistic diseases. The majority of people infected with HIV develop AIDS at later stages of the virus progression. Once a patient has AIDS, tumors, and a number of infections, which are controlled by the CD4+ T helper cells, begin to manifest. Predisposing Factors There are various predisposing factors for the virus to establish itself in the body and cause a disease. Those at risk of contracting the disease are drug users who use needles to inject themselves, those who have multiple sex partners, and practice unprotected sex. Infants who are born to mothers who are infected by the disease are also at risk of contracting the virus. Once infected, the virus can last for even ten years before the clinical signs appear. This makes it more dangerous as one can continue transmitting the virus to others unknowingly. The clinical presentation of the resultant disease varies, depending on the person’s nutritional status and their immunity, from one person to another. The clinical signs include fever, fatigue, diarrhea, muscle pains, rashes and sores in the body, and headaches among others. To show the presence of the virus in the body, antibodies against the virus, which are produced in case the virus invade the body, are detected

Launching a product in energy drinks industry

Launching a product in energy drinks industry Gatorade is a brand of sports drinks, which is available in multiple flavors, and is manufactured by Quaker Oats Company, which is now a part of PepsiCo. Ltd. Gatorade is basically into the production of sports drinks which are used by athletes and non-athletes all around the world. Energy drinks are those non-alcoholic drinks that serve the purpose of an energy-booster and revitalization. These drinks usually do not emphasize on energy derived from the calories they contain, but rather through a choice of caffeine, vitamins, and herbal supplements that the manufacturer has combined. We have come up with a new product, an energy drink under the banner of Gatorade, Which is called as Powergade. The Energy drink that we plan to launch in the market, shall meet all the requirements that any consumer expects from such a drink. Unlike the other Gatorade drinks, this energy drink will be a carbonated drink and shall consist of all those ingredients like caffeine, sugar and other vitamins, which are present in an ordinary energy drink. But compared to other energy drinks, our product will have other features which make it suitable for consumers of all age groups. This drink will be initially launched in the Indian market, since the scope of promotion in this financial year in India is very good, because of the Common Wealth Games 2010 and also the soon approaching ICC Cricket World Cup in 2011. Branding through such popular and large scale events will definitely be a good advantage to the product, and large number of people can be made aware of the drink as these above mentioned events have a huge fan following. Marketing Objectives SMART Objectives: Setting objectives and milestones is of crucial importance for any planning activity and is the core of its success, or failure. Knowing how to set objectives is not exactly rocket science in terms of complexity, but any strategist should know the basic rules of how to formulate and propose objectives. SMART illustrates 5 characteristics of an efficient objective; it stands for Specific Measurable Attainable/Agreed/Accepted Relevant/Realistic Time1. For our new Energy Drink, Powergade; the following objectives are going to be taken into consideration, for an effective and goal-oriented marketing process: To increase the market share of our product in the Indian drinks market up to 10% till June 2011 To increase profit by 10% by the end of financial year 2010-11 To propagate the brand name and the product in all tier 1 and tier 2 cities in the first 3 months of the launch. To survive in the current recession and slowdown period in the Indian Market. To have a constant growth with of 10% each year To improvise sales by 25% quarterly. To increase the market share of our product in the Indian drinks market up to 10% till June 2011: This is one of the most important objectives, as the energy drinks market in India is increasing and improvising at a constant rate. A lot of companies and brands have come into this field of food and drinks industry, hence increasing the competition in the existing market. We plan to have at least 10% of the market share by the period of one year. This will be of a great advantage to meet our other objectives  [1]  . To increase profit by 15% by the end of financial year 2010-11: Profit is one of the most important aspects for any commercial organisation. We, by launching this new energy drink in the market; plan to increase the profit of the brand Gatorade. Since cheap and effective energy drinks have a high demand in the existing market, high profits from this new product can be expected. Hence we plan to increase the net profit of the company by a minimum 15% by the end of this financial year. To propagate the brand name and the product in all tier 1 and tier 2 cities in the first 3 months of the launch: It is a very important challenge for any brand to have a strong goodwill in the market. If the company is expecting to make profits out of the launch of new product, it is very much essential to have good promotion tactics, and to make the new product, as well as the brand name popular amongst the population of the market. Hence, we plan to promote our brand and our new product Powergade in the markets of tier 1 and tier 2 cities within the 3 months launch period of our product. This will give a boost to the sales and result in higher profitability and market share. To survive the current recession and slowdown period in the Indian Market: The recent slowdown in the world economy has affected a lot of industries in the global market. This has led to low income levels and failure of new brands and their products in its launch period itself. Hence, it is a great challenge to survive and maintain a successful launch in the current market conditions. We plan to have effective promotion and sales strategy, so that our new product Powergade can survive in the market. To have a constant growth of 10% each year: As one of our core objectives, we also plan to have a constant growth of 10% each year. By growth, it is meant that we can expand this division of the company. This means to increase production and hence improvise sales. By constant growth, employment can also be assured and new opportunities will be given to fresh ideas. Growth also includes coming up with new flavours and variations in our Energy Drink. That is why; the goal of having a growth of 10% each year has been set. To improvise sales by 5% every month: Sales is one of the most important aspects of any company dealing with manufacturing and selling of goods. Sales can be considered the heart of any organisation. If the sales are smooth, it generates higher profit, improves the goodwill of the company in the market, which leads to having a higher rate of market share in the industry. Hence it has been set as an objective to improvise sales by at least 5% each month to have a better productivity and profit. Target Market/s The Drinks Market Food and drinks industry is one of the largest industries in the world. Its basic target is to cater the population with energy supplement products, which are essential for the survival of any living being. Food and drinks industry consists of products which have inelastic demand for e.g. salt, sugar, water etc. as well as products with elastic demand such as protein supplements and expensive alcoholic drinks. Substantial part of the consumer income is spent on this industry worldwide. Today the drink market is booming in India and it has become a complete new segment in the Indian market. As per the climatic conditions in India, major part of the population tends to buy drinks, especially cold drinks t o quench their thirst. The sales of drinks gets at its all time high during the summer time, this is because the climate is hot and humid in most of the places in India, which exhausts people, which leads them to buy drinks. Drinks market is becoming very popular all around the world, since many people are now attracted towards the drinks market. There are many types of drinks that are available in the market, ranging from fruit drinks to alcoholic drinks. The Indian Drinks market can be categorized in to different sub markets. The following chart shows the various categories and sub-categories of drinks available in the Indian market. The drinks market is broadly classified into: Alcoholic drinks market Non- alcoholic drinks market Alcoholic drinks are those which have high concentration of alcohol content. It is generally considered to be harmful because of its carcinogenic and hazardous nature. Unlike countries having cool climates, the Indian climate is comparatively warm, hence the body cannot adapt to the heat that is attained from such drinks. That is why alcoholic drinks are generally considered to be leisure drinks and the number of regular customers is comparatively less in India. A few famous types of alcoholic beverages are as follows: Beer Vodka Champagne Rum Breezier The Non-Alcoholic drinks, as the name suggest, do not contain any alcohol and are generally considered to be a safe drink for all type of consumers. The non- alcoholic drinks market can be further classified into two type types: Non- carbonated Carbonated Non- carbonated drinks are not concentrated and have no fizz in them, they are like Fresh juices, even Gatorade is a non- carbonated drink which doesnt have fizz and caffeine. These non- carbonated drinks are health based drink, which help for a healthy body, and doesnt harm a person, but revitalizes them, and get back their energy. Examples of Non-carbonated drinks are Real juices Gatorade. Carbonated drinks are those drinks which are concentrated and have carbon content in them, which is generally called fizz. In carbonated drinks energy drinks also come in, which consists of caffeine, which is a certain type of drug, caffeine is there but in a small quantity, it does the work to keep the consumer active and energetic. Examples of carbonated drinks are: Pepsi, Thumbs-up Coke Redbull Cloud 9 Energy drinks are beverages that are meant to be a quick fix for the exhausted and sleepy. Energy drinks are canned or bottled beverages sold in convenience stores, grocery stores, and bars and nightclubs (in mixed drinks). Most energy drinks are carbonated drinks that contain large amounts of caffeine and sugar with additional ingredients. Energy drinks are beverages that also contain vitamins such as vitamin B, taurine and herbal extracts, which help us to gain energy  [2]  . Market Segmentation The whole market can be segmented into different target groups, which are shown in the chart below. Children, who are of age of 11- 15 years, can buy this product, but they may not be having enough money and knowledge about any energy drink to go on and buy an energy drink. And it should also be noted that energy drinks contain caffeine for which children should not be encouraged. Teenage youth will surely be attracted to a product, as they are the younger generation who are prone to experimentation, and they shall buy new products. The energy drink also benefit these people as they are very active and have a very hectic and stressful schedule, this energy drink can generate energy in them and remove all stress and exhaustion. Generally, youth of this age get allowances from their parents, so it depends on the amount they get to spend for a certain period of time.Consumers, who get low allowances, might not spend a lot of money for such drinks, but those consumers who get moderate or high allowances can certainly afford such energy drinks. Hence, it can be said that youth at this age can be divided into two different target groups. Same goes in for Young adults. Unlike the teenage youth, they may not go be so experimental with new products in the market, but this energy drink will surely be of an advantage to them as they also have a hectic and stressful life, this energy drink, will give them energy to work all through the day. These people will be working, so definitely they will have money to buy the product. Even still, the young adults can be divided in to two target groups depending on their income levels. Skilled executives are working class people who work all through out the day and have a very stressful life, they dont do any kind of physical activity, but they can still buy our energy drink to feel refreshed and energetic to work, and will have a complete different approach towards their work and shall be more time efficient. Their income level is generally good enough, so energy drinks will certainly be affordable by this target group. Unskilled Labor are also working class people but they are generally into physical labor, which requires a lot of energy to do work, they really need a energy drink to boost up their stamina and to work for longer hours. Yet again, the income level of such consumers plays a very important role, unlike the skilled executive, their income level is less, and hence affording such drinks is questionable, even though this drink is of much more use to these people. Last but not the least are the Sports athletes, they are recommended to have a energy drink, this is because their work is to participate in sports and physical activities, at the end of the day the sport makes them exhausted, so to take out the exhaustion they need to have an energy drink which not only makes them energetic but also provides them with proteins and vitamins, so that they perform their regular tasks for long hours. This energy drink also increases stamina of these athletes. Potential Segments So we can say that by the above consumers there can be five potential consumer groups which will buy our product, and so we shall concentrate majorly on these consumer groups and they are: Teenage youth with high spending capacity, Young adults of both income groups, Skilled executives, Sport athletes. We target teenage youth as they are risk takers and love to experiment new drinks, thus we will target them who are with high allowances so that they can buy more of our product. We target young adults as they work, and have a stressful lifestyle with work and some other extra curricular activities thus, this energy drinks will be very good for them. As they are working they can buy the energy drink. We target the skilled executives as they have high spending capacities and since they have tedious work procedures and long working hours, the energy drink is for their advantage. And the sports athletes, these we will target as they have to drink a energy drink because of their lifestyle and constant practice of their sport, these athletes have a rigorous routine of sports and for them to not be exhausted, they need to have a energy drink. Criteria for selecting target markets CONSUMPTION: Our energy drink can be consumed by youngsters, working people and sports athletes. Pregnant women are not encouraged to consume our product as it dangerous for them. The reason for consuming our product is because our product refreshes you and quenches thirst faster than other liquids (except water) and it balances our sugar and calorie intake. LIFESTYLE: As our lifestyle is changing day by day, consumers get influenced by new products in the market, especially young generation from the age group 15-25 years. This age group has the resources to buy a new product as they are innovators. They always try exploring new products that come in the market. There are few people who do not have the resources to buy the product but are eagerly wishing to have that product. The consumers of age, ranging from 25-35 is independent considering their spending, and these people have the capacity and resources to buy and consume our product. CONSUMERS ATTITUDE: Consumers attitude towards a new product consist of many things. Few criteria are listed below: Packaging. Taste Brand name Brand ambassador of the product Importance to Packing plays a major role as consumers get excited when they see a product which looks very attractive. BENEFITS: Our Product is comparatively excellent from rest of the drinks because it does not contain artificial flavors and it can be consumed by all age groups starting from 11 years and above. It contains caffeine, vitamins, and minerals which balances the sugar level in our body. For sport athletes our product is like an apple to their eye because our product acts like an energy booster for them. Caffeine after workout provides them with good amount of energy that they have lost during workout and re-builds it. DEMOGRAPHIC: Demographics play a major role which selecting out target market. Our product would mainly be launched in Metropolitan cities like Delhi, Mumbai, Bangalore, Chennai and Kolkata, which come under category of tier 1 and cities like Ahmadabad, Hyderabad, Goa and etc. come under tier 2 cities. Population of the mentioned cities is more and consists of innovators and early adaptors. So our initial target would have a strong consumer base in the markets of these cities. Applying Criteria to potential segments Potential Target Groups Criteria Teenage Youth (high spending capacity) Young Adults (Low income group) Young Adults (High Income Group) Skilled Executives Sports Athletes 1.Consumption 2.Lifestyle 3.Attitude Towards New Products 4.Benefits 5.Gographic Considering the above table, we have concluded that our major concentration would be on the following target groups: Teenage Youth, Young Adults with high income, and Sports Athletes. Customer Profile The above mentioned target groups consists of those consumers, who generally indulge into experiment with new goods and services in the market. They easily take the risk of trying out new products. These consumers also have high capacity to spend on such leisure products, since their allowances or income is generally high. These consumers are generally found in tier 1 and tier 2 cities as they have more exposure to the market and all the on-going promotional activities. They are benefited with our energy drinks, as for the teenage youth, most of their time is spent in their academics, and hence they have busy schedules. Other than that, they also indulge in various physical activities that is taxing to their bodies. The energy drinks help them keep fresh and energetic throughout the day, and hence the results in their respective endeavors is comparatively good Young adults are benefited with our product, as this is the group which is mostly indulged into hard work, be it office or on-site work. They work long hours, and especially in growing cities, travelling and cut-throat competition is also a factor that can tire any individual. Having our energy drink, which contains caffeine; it helps these consumers in being awake without actually affecting their health. The efficiency of these consumers is improvised and they can work longer hours keeping up with the task at hand. Sports athletes will have a complete different approach and usage for this drink. They are generally into more of physical work compared to the above mentioned groups. They need supplements to replenish their body and rejuvenate them. Energy drinks play an important role for such refreshment. Though, they do not prefer carbonated drinks during their games, but they certainly consume it during practice sessions and work outs. Customer perceptual positioning map For this task, our group performed a sample survey, by preparing a questionnaire. A sample of a blank questionnaire can be viewed in Appendix 1. In this survey, we asked different people questions relating to our existing brand Gatorade, its competitor brands and energy drinks. After the survey we could derive the following conclusions. In the survey, it was asked, that which of the attributes play an important role in an energy drink. The attributes included: Effectiveness Taste Packaging Style/Trends Flavor options. The conclusion derived from this survey gave us the following result. Pie chart 1. From this research we concluded that EFFECTIVNESS and TASTE are the appropriate attributes that the consumer keeps in mind to judge the product and to compare the product with that of the competitors. For the positioning process, for our product, we chose 5 brands which are popular in the Indian market, and decided to position of product on the basis of comparison with the following five brands: Redbull Burn Bling Xenia Cloud 9 The sample population was asked to prioritize these brands on the scale of their preference considering the above mentioned five attributes. The results for the attributes TASTE and EFFECTIVENESS is shown in the following pie-charts.We made these pie charts on the basis of the ratings and then derived the percentage of preferred brand for these attributes. A Perceptional-positioning mapping is a kind of visual tool which shows the customers perception of a product or brand in relation to others in the market relating to certain attributes. In our product of Powergade from Gatorade we have considered the most relevant attributes like Effectiveness and the Taste of the drink. The following graph was made on the basis of the ratings given by the sample population to each brand based on the above mentioned attributes of the brands product. They were asked to rate the attributes on the scale of 1 5 in which 1-3 was considered low and 3-5 was considered high. High Taste Powergade We did a primary research on the effectiveness and the taste of our various competitors. From the perception mapping in the above graph and table we got to know the standing of each of our competitors in the market. Red Bull being high in taste and high in effectiveness becomes a tough competitor for Powergade as our product aims to give best of taste and prove to be quickly effective. The marketing mix is a combination of elements needed to successfully market any product. The marketing mix is at the heart of marketing planning. It is used to review and develop marketing strategy. These elements are commonly known as the Four Ps of marketing Product-Our main focus is that our product must be exceptional in taste and quickly effective. Since Gatorade has an experienced research team, we will be able to achieve our goal efficiently. Price-Initially we will come up with a penetration pricing strategy to gain a good amount of market share and create awareness of our product. Keeping low price will help us against our premier competitor, Redbull. Place-As Gatorade is already an established drink worldwide, Powergade will take advantage of this and will use similar distribution channels as well as new distribution channels. Promotion-Since we have a good promotional budget, high scale advertisements will be made and shown on television; radio channels and huge hoarding will be put up all over the country. We will also be aiming to have celebrities to be the brand ambassadors of our drink. Other than that, we will take full advantage of the upcoming ICC Cricket World Cup, scheduled to take place in February 2011 in the Indian subcontinent. Concentrating on all the four Ps of Marketing we will be able to achieve our desired position in the Perceptional-positioning mapping. Product Product Type: Energy Drink. The term product includes two things tangible and intangible. It also includes services, ideas, goods, people and a mix of various elements. Our product would come under category of shopping products and non durable goods. There are three product levels: Core product. Embodied product. Augmented product. Core Product: Core product means the core benefits and the reason why people would want to buy our product. The Youth age group (11-21) would buy our product because as they are prone for experiencing new product and they consider it as a style statement. Now-days young generation is facing a problem of very hectic, stressful and tiring schedule. Our product would relief them and provide with energy and necessary minerals. Age group (22-30) these people come under the category of Intense working people and they have a very stressful life, and as they devote very less to physical activity; for them our product would refresh them and would give them energy to work more efficiently. Last but not the least is Sport athletes which are our main target; would buy our product because as their major time goes in playing physical sports, the water and energy level drenches down very quickly and they become exhausted very fast. Our product will be a great beneficial for them. For people who are Chain smokers for them our product is like an apple to their eye and health because our product coconut pulp which works as a nicotine reducer. EMBODIED PRODUCT: Embodied means physical goods or delivery services that provides benefits. It consists of design, packing, ingredients and brand name. Logo of Powergade Description: C:UsersArchitDesktopbackprint.png Product can design front and back Ingredients: Coconut pulp, Water, sucrose, glucose, sodium citrate, taurine, glucuronolactone, caffeine, instol, niacinamide, calcium-pantothenate, pyridoxine HCL, Vitamin 612, artificial flavors, colors. Source(s)- (Red bull can) Durability of our product (Expiry of the product)-24 Months from the date of Manufacture. Augmented Product: Augmented product means post-purchase activity or services. In case of defective goods we will replace the defective goods within a period of 5 working days and would give cash back if defective quantity is more than 2%. Minimum order of 300 pieces. Discounts are provided if there is a bulk order. We will also have a scheme of lucky dip when you buy 4 powergade, and get 25% off. Core Product When a consumer wants to buy a product, what will he or she will look into, the uniqueness of the product, and will also differentiate between two products that how a product is different with its same type of competitors product. After comparing the consumer will buy the product which will give him maximum benefits and, also will give him maximum satisfaction. We see that there are many energy drinks in the market and all have a same thing to say, and same benefits to give that are- Increases performance Increases concentration Improves mental alertness Stimulates metabolism Our product powergade is a very unique type of product, and its uniqueness will take this product at the top of the Non-Alcoholic beverages market. You may think that how can an energy drink can be as unique as any other energy drink. Our product has all the benefits that all top energy drinks have in common, but we have added some more three features in our energy drink. Common benefits shared with the competitors will be- Increases performance Increases concentration Improves mental alertness Stimulates metabolism Unique features of Powergade- Nicotine reducer More of Vitamins Additional fibre (fruity taste as fibres will be taken from fruit nectar) The nicotine reducer will help those consumers who are addicted to cigarettes, while people have cigarettes nicotine automatically gets in their blood, whereas when that consumer will have our product his nicotine count will be reduced. We will use a pinch of coconut oil as coconut is the best nicotine reducer. Our product will also have more of vitamins which will help the consumer revitalize his mind, be active and energetic all throughout the day. Additional fibre is fruit nectar which will be used in our product; this will give a good and additional taste  [3]  . As we know today, the demand for energy drinks is increasing day by day in the Indian markets, there is tough competition between competitors, and every company is having a price war with its competitors to sell its products. Red bull in that case has kept its price of a can is Rs.85, and cloud 9 has kept the price of its can Rs.90. These drastic differences in prices will be because of many reasons as for example the ingredients which are there in the drink or mainly the packaging or manufacturing of product will be different from the others, or there may be a simple reason for high prices that will be the profitability of the company. For setting up a price for our brand powergade we need a certain pricing objectives which will help in our pricing decision, pricing objectives are goals that describe the role of price in an organizations plans, the objectives help managers as a basic guide line to develop further pricing and marketing strategies  [4]  . The pricing objectives which are required for this product will be- Market penetration Target rate of return Price stabilization Meet of follow competition Market share Profit maximization Cash flow Product line promotion Survival in the market.  [5]   Our price will overcome the cost and therefore earning us a good profit margin. The cost will include all the internal and external costs. Pricing will be considering the taxes also on the product. Customers will feel value for money for our product as they will be satisfied to the fullest. Our pricing will be complementing other Ps of the marketing mix. It should be complementing with the place it is marketed, the promotion used and the value of the product. Strategies Market Led Pricing Strategy Market led pricing strategy are based on the level of customer demand for a firms products or the level of demand in the industry in which the firm operates. Market led Pricing strategy include Penetration Pricing, Skimming price, Price Discrimination, Loss leader, Psychological pricing and Promotional pricing. In all the market led pricing strategies our product will be using Penetration pricing and Psychological pricing. Penetration pricing is a strategy used for a new product to help establish itself in the industry. This method involves setting a relatively low price in order to gain market share and awareness. Over time, as the product established itself, the price can be raised. This strategy is suitable for mass market products that sell in large enough volumes like our powergade. It will help Gatorade to enter a well established market efficiently. One drawback of using this strategy is that customers might consider the product of low quality as it priced low. Combining with Penetration pricing is the psychological pricing. Psychological pricing is a strategy that involves using numbers like, such as $ 9.99 to make price seem lower. Hence customers psychologically feel that they are getting a bargain or better price for the product  [6]